Technical Program Manager – Marketing Data

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the implementation of a marketing data platform for the marketing division of a leading global payments company.

• Convert marketers' inquiries into KPIs, metrics, and data specifications for engineering teams.

• Oversee program scope, roadmap, timelines, milestones, risks, blockers, and dependencies.

• Manage a six-member data engineering team located in the US and India.

• Act as the primary daily contact for marketing and technology stakeholders.

• Facilitate status meetings, communicate progress, and manage stakeholder expectations.

• Collaborate with engineering leads on data ingestion from marketing systems, data modeling, and platform architecture.

• Promote the use of delivered dashboards and models, ensuring marketing teams have confidence in utilizing the data.

• Identify avenues for the client to derive greater value from data and AI investments, presenting these opportunities to Rearc leadership.

⛳️ Requirements

• A minimum of 8 years of experience in program or project management.

• At least 4 years of experience leading technical data, analytics, or platform initiatives.

• Proven expertise in marketing domains, including campaign performance, attribution, customer acquisition and retention, segmentation, and audience measurement.

• Experience in delivering marketing data initiatives, such as customer data platforms, marketing data lakes, campaign analytics, or marketing measurement and attribution.

• Familiarity with marketing technology, particularly Salesforce Marketing Cloud, Data Cloud, Sales Cloud, and Adobe Analytics.

• Knowledge of how data transitions from marketing technology tools to an analytics platform.

• Understanding of data pipelines, data modeling, and lakehouse concepts.

• Experience with Databricks is considered a strong advantage.

• Proven ability to lead distributed teams across different time zones, ideally with teams in the US and India.

• Experience in managing senior stakeholders within large, regulated enterprises, preferably in financial services or payments.

• Strong delivery discipline encompassing scope, timelines, risks, dependencies, and status reporting.

• Ability to communicate clearly with CMOs, marketing analysts, and data engineers.

• Legally authorized to work in the country relevant to the job posting.

• Capability to define data KPIs or metrics for a marketing team independently.

• Experience leading the delivery of a data, analytics, or data platform program with a team of 4 or more engineers.

🏝️ Benefits

• Equal opportunity employer.

• Inclusive environment for all employees.

• Commitment to diversity.