Team Lead, Content & Social Media Strategy

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership of and oversee the company’s organic social media platforms, mainly Instagram.

• Create and implement social media strategies aimed at enhancing brand visibility, engagement, and growth of followers.

• Develop and sustain an editorial content calendar.

• Plan, publish, and optimize content across various social media channels.

• Suggest content formats, messaging, and publishing tactics tailored to each platform.

• Monitor community interactions and respond to comments.

• Evaluate organic social performance and generate regular reports with actionable insights.

• Assist paid social efforts by promoting high-performing organic content.

• Collaborate with Brand Management, Marketing, content, creative, CRM, and ecommerce departments.

• Support user-generated content (UGC) and influencer marketing initiatives.

• Guide and mentor the team while establishing efficient workflows.

• Define team objectives, expectations, priorities, and operational methods.

• Organize and prioritize tasks based on business requirements, campaigns, deadlines, and available resources.

• Enhance workflows for briefing, feedback, reviews, approvals, versioning, and content delivery.

• Ensure timely delivery of high-quality content.

• Provide ongoing feedback and assist in team development.

⛳️ Requirements

• Experience in leadership roles with creative teams, including art direction, text quality assessment, and providing creative feedback.

• Established background as a Mid-Senior Social Media Manager, ideally in retail, fashion, lifestyle, or consumer brands.

• Proven success in growing organic social media accounts, especially on Instagram.

• Experience in a Team Lead or mentoring role.

• In-depth knowledge of current social media trends, content formats, and platform best practices, including algorithms and analytics.

• Proficient in using social media management and analytics tools such as Meta Business Suite and Metricool.

• Excellent organizational, project management, and presentation abilities.

• Capacity to juggle multiple complex priorities.

• A creative mindset paired with analytical capabilities and meticulous attention to detail.

• Self-motivated, proactive, and comfortable working autonomously.

• Native-level German with a focus on insights relevant to the German market.

• Strong business-fluent English skills.

🏝️ Benefits

• A familial and collaborative environment within international teams.

• A dynamic and exciting area of responsibility that offers diverse development opportunities.

• Flat hierarchies and quick decision-making processes.

• Corporate benefits program.

• Regular employee events.

• Flexibility in working hours and location.

• Discounts on company products.