Director of Social Media

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take full ownership of the X publishing calendar from start to finish, encompassing daily posts and rollouts for premieres, product launches, and announcements.

• Review videos, select clips suitable for the platform, and provide briefings to editors regarding cutdowns and captions.

• Tailor content specifically for Threads and its audience.

• Oversee real-time replies, engage with the community, and participate in trending topics.

• Enhance reach by leveraging the broader creator and community ecosystem.

• Develop branded and partner content that performs similarly to organic content.

• Collaborate with talent, brand, and communications teams to ensure swift, on-brand publishing.

• Work in conjunction with YouTube, TikTok, Instagram, and Shorts teams on significant launches.

• Monitor brand discussions and sentiment, amplify positive trends, and identify potential issues.

• Analyze performance, conduct tests, and convert platform data into weekly and monthly reports.

⛳️ Requirements

• 4 to 8 years of experience managing social media, with X or Twitter as the primary platform.

• A minimum of 2 years serving as the designated owner of a large account (1M+ followers).

• Background in fast-paced social media environments such as sports, major media or streaming, gaming or esports, creator or entertainment, or consumer brands recognized for excellence on X.

• Outstanding short-form copywriting abilities, supported by examples and performance metrics.

• Experience in live coverage under pressure, including game days, premieres, launches, or critical moments.

• Proficiency in cutting short-form video or accurately briefing editors.

• Knowledge of platform content distribution, creator ecosystems, and community pages.

• Capability to align brand, communications, and leadership stakeholders while acting swiftly.

• Proficiency in platform analytics and testing methodologies.

• Native-level comprehension of internet culture and the ability to exercise sound judgment quickly.

🏝️ Benefits

• Competitive Salary

• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance

• Company contributions to employee Health Savings Accounts (HSA)

• 401k Plan with Safe Harbor company-matching

• Flexible vacation policy and paid company holidays

• Company-provided technology package

• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days