Social Media Lead

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Establish Runway's social media strategy and elevate creative standards.

• Develop a continuous social media calendar leading up to significant launches.

• Determine the function of each platform, including X, Instagram, TikTok, YouTube, LinkedIn, and new community platforms.

• Create distribution strategies for narratives driven by Runway, researchers, executives, creators, customers, or partners.

• Collaborate with Research, Product, Comms, and Brand on model introductions, research publications, and product updates.

• Mentor and support researchers, engineers, and executives in posting and coordinated amplification efforts.

• Work alongside the Community team, partners, and the creator community to showcase projects developed with Runway.

• Implement a scorecard and leverage social insights to enhance performance.

• Enhance reach, awareness, demand, campaign effectiveness, audience insights, creative adoption, and visibility.

⛳️ Requirements

• A minimum of 5 years of experience in strategic social media or related marketing programs.

• At least 2 years at a leading technology, consumer, media, or entertainment organization is advantageous.

• Proven success in developing social strategies and operating models, including prioritization, agency and contractor management, workflows, measurement, and executive alignment.

• Exceptional editorial judgment and a knack for credible, native content on X, Instagram, TikTok, YouTube, and LinkedIn.

• Comprehensive understanding of film, art and creators, AI and startups, venture capital, and Silicon Valley cultures.

• Skilled in translating technical research for a general audience.

• Comfortable with performance and brand measurement, correlation versus impact, and structured testing methodologies.

• Practical experience with generative AI tools, including Runway.

• Capability to excel in a dynamic environment with changing priorities.

• If based in the US, authorization to work in the US is required.

🏝️ Benefits

• Competitive salary and comprehensive compensation package.

• Pay equity.

• Equal opportunity for success.

• Future communication regarding job opportunities for up to 4 years with consent.