Studio Copywriter, MENA

This is a fully remote position, open to applicants in Saudi Arabia.

📋 Description

• Create compelling, conversion-oriented copy for Saudi Arabia and Egypt, including headlines, calls to action, video scripts, voiceovers, supers, social media captions, and display advertising content.

• Collaborate with the Creative Director and design team to contribute local concepts and ideas to project briefs.

• Develop copy variations for testing across different formats and placements.

• Modify global and regional campaign copy to ensure it is idiomatic and culturally relevant for the target market.

• Edit and enhance machine-translated or AI-generated drafts to meet native standards.

• Tailor copy to fit stringent character limits across various formats, including 9:16, 4:5, 1:1, 16:9, and banner styles.

• Serve as the language and culture expert for Saudi Arabia and Egypt.

• Conduct proofreading of final assets, including checks for right-to-left layouts, before distribution.

• Develop and maintain market-specific glossaries, tone-of-voice guidelines, and product terminology for Gemini and Google AI Mode.

• Utilize Gemini and designated AI tools for brainstorming, writing variants, and first-draft adaptations while ensuring the highest quality in the final output.

• Share effective strategies with the studio to enhance prompt creation and copy workflows.

⛳️ Requirements

• Over 5 years of copywriting experience in an agency or in-house creative environment, with a portfolio showcasing performance or digital work.

• Native-level Arabic proficiency with fluent command of both Saudi (Gulf) Arabic and Egyptian Arabic, as well as Modern Standard Arabic.

• Professional-level English skills, capable of interpreting English briefs and articulating rationale to English-speaking stakeholders.

• Experience living or working in both KSA and Egypt, with an up-to-date understanding of the cultural nuances and online behaviors of each market.

• A portfolio demonstrating both original copy and transcreated content across video, social media, and display formats.

• Experience in writing for technology, consumer applications, or digital products is highly advantageous.

• Proficient in utilizing generative AI tools (such as Gemini or similar) as part of the writing process.

• Excellent attention to detail and a keen ear for tone and register.

• Confident in providing and receiving feedback, as well as explaining cultural decisions to non-native stakeholders.

• Organized and dependable, capable of managing fast-paced environments and high volumes of work.

• Inquisitive about technology and AI, and how they are utilized by people in the market on a daily basis.

🏝️ Benefits

• 12-month rolling contract

• Fully remote work arrangement