Studio Copywriter, MENA

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Create conversion-driven copy for Saudi Arabia and Egypt, encompassing headlines, calls to action, video scripts, voiceovers, supers, social media captions, and display copy.

• Collaborate with the Creative Director and design team to contribute local concepts and ideas to briefs.

• Develop copy variants for testing across different formats and placements.

• Modify global and regional campaign copy to ensure it is idiomatic and culturally appropriate for local markets.

• Review and refine machine-translated or AI-generated drafts to meet native standards.

• Adjust copy to fit stringent character limits across formats including 9:16, 4:5, 1:1, 16:9, and banner layouts.

• Take ownership of language and cultural quality for Saudi Arabia and Egypt, identifying stereotypical, generic, or inappropriate content.

• Proofread final static, motion, banner, and carousel assets, ensuring right-to-left layout checks.

• Develop and maintain market glossaries, tone-of-voice guidelines, and product terminology for Gemini and Google AI Mode.

• Utilize Gemini and sanctioned AI tools for ideation, variant writing, and first-draft adaptations while ensuring final quality.

• Share effective strategies to enhance studio prompts and streamline copy workflows.

⛳️ Requirements

• Over 5 years of copywriting experience in an agency or in-house creative environment, with a portfolio showcasing performance or digital work.

• Native-level Arabic proficiency with fluent command of both Saudi (Gulf) Arabic and Egyptian Arabic, in addition to Modern Standard Arabic.

• Professional working knowledge of English, capable of interpreting English briefs and presenting rationale to English-speaking stakeholders.

• Experience living or working in both KSA and Egypt, with a current understanding of each market's culture and online behavior.

• A portfolio that demonstrates both original copy and transcreation in video, social media, and display formats.

• Experience in writing for technology, consumer applications, or digital products is highly regarded.

• Proficient in using generative AI tools (Gemini or similar) as part of the writing process.

• Strong attention to detail and a keen ear for tone and register.

• Confident in giving and receiving feedback, as well as explaining cultural decisions to non-native stakeholders.

• Well-organized and dependable in fast-paced environments with high volume demands.

• Inquisitive about technology and AI, and how individuals in the market utilize it in their daily lives.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and continuous learning.

• Collaborative and innovative work environment.

• Flexible working arrangements and work-life balance support.