Senior Creative Copywriter

This is a fully remote position, open to applicants in India.

📋 Description

• Bring Valerie's collection of consumer and eCommerce brands to life through outstanding writing, innovative ideas, and unique brand storytelling.

• Create brand voices, campaign concepts, messaging frameworks, social media content, performance advertisements, website copy, and CRM campaigns.

• Collaborate across various brands and international markets.

• Work in partnership with Creative Directors, Designers, Brand Growth Pods, Performance, and Web & Digital Experience teams.

• Establish long-term brand identities while crafting commercially effective copy for ongoing campaigns.

• Utilize human insights, creativity, cultural awareness, and language proficiency to produce distinctly human-centered work.

• Provide unique brand voices, original creative concepts, culturally relevant messaging, high-quality writing, quicker creative delivery, fewer revisions, and copy that fosters brand development and commercial success.

⛳️ Requirements

• 5–7+ years of experience in creative copywriting, preferably in advertising, branding, creative agencies, or consumer-oriented businesses.

• An impressive portfolio showcasing original thought, strong writing skills, and versatility across various brands and formats.

• Exceptional written English, with a nuanced understanding of tone, storytelling, grammar, and language.

• Strong cultural insight into English-speaking markets, especially the US, UK, and Australia.

• Experience in developing brand narratives, tone-of-voice guidelines, messaging frameworks, and brand handbooks.

• Proven track record of conceptualizing and writing campaign ideas, headlines, taglines, and product launch messaging.

• Hands-on experience in writing for organic social media, paid advertising, creator content, websites, landing pages, eCommerce, and CRM.

• Understanding of how copy contributes to brand development, customer acquisition, engagement, and conversion.

• Ability to tailor messaging for platforms such as Meta, TikTok, Google, and YouTube.

• Solid understanding of SEO, CRO, creative testing, and performance-driven messaging.

• Excellent editorial judgment, meticulous attention to detail, and responsibility for final copy quality.

• Capability to collaborate with Creative Directors, Designers, Strategists, and Performance specialists.

• Strong organizational skills with the ability to manage multiple brands, deadlines, and competing priorities.

• A collaborative and proactive mindset, with the ability to work independently and integrate feedback.

• A genuine curiosity about language, culture, advertising, and consumer behavior.

• Ability to leverage AI as a supportive tool without depending on AI-generated drafts as a replacement for original creative thinking.

🏝️ Benefits

• Engaging work with tangible impact.

• High level of ownership from the outset.

• Collaboration with experienced founders, operators, and specialists.

• A team that prioritizes curiosity, initiative, and ongoing improvement.

• Competitive compensation along with the necessary tools to excel in your role.

• Opportunities for growth as Valerie expands.

• An inclusive workplace where individuals from diverse backgrounds, experiences, and perspectives can thrive.