Strategic Marketing Specialist – Critical Industries

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Assess customer challenges, purchasing motivations, and decision-making processes to enhance market positioning, value propositions, and messaging.

• Convert long-term business strategies into actionable go-to-market and campaign strategies with defined objectives and success metrics.

• Assist in market intelligence related to technology trends, customer demands, and emerging applications.

• Strategize, create, and oversee the implementation of integrated marketing campaigns.

• Collaborate with segment leaders and product teams to discover new business opportunities and support marketing initiatives based on segments.

• Create messaging frameworks and content requirements that articulate ABB’s value throughout the industry lifecycle.

• Maintain consistent messaging across digital platforms, events, content, and partner channels.

• Work with segment leaders to represent ABB in key industry organizations at both regional and national levels.

• Identify prospects for speaking engagements, panels, white papers, and collaborative efforts with communications.

• Assist in priority trade events, conferences, and customer forums to enhance ABB’s market presence.

• Report to the Industries and Channel Marketing Manager / Industry and Channel Marketing Director.

⛳️ Requirements

• A Bachelor’s degree in business, marketing, engineering, or a related discipline.

• Over 5 years of experience in electrification, power, digital infrastructure, or related sectors, with a background in marketing, product management, segment leadership, or sales.

• Capability to organize information and communicate effectively with diverse audiences.

• Proven ability to work efficiently across various functions and influence without direct authority.

• Excellent analytical, communication, and presentation skills.

• Willingness to travel up to 20% within the U.S.

🏝️ Benefits

• Choice between two medical plan options: a PPO plan known as the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) referred to as the High Deductible Plan.

• Choice between two dental plan options: Core and Core Plus.

• Vision benefit.

• Company-paid life insurance (2X base pay).

• Company-paid AD&D (1X base pay).

• Voluntary life and AD&D – 100% employee paid up to maximums.

• Short Term Disability – up to 26 weeks – Company paid.

• Long Term Disability – 60% of pay – Company paid, with an option to “buy-up” to 66 2/3% of pay.

• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance).

• Parental Leave – up to 6 weeks.

• Employee Assistance Program.

• Health Advocate support resources for mental/behavioral health, general health navigation, virtual health, and infertility/adoption.

• Employee discount program.

• 401k Savings Plan with Company Contributions.

• Employee Stock Acquisition Plan (ESAP).

• 11 paid holidays.

• Vacation based on years of service for hourly and non-exempt positions.

• Salaried exempt positions are granted vacation under a permissive time away policy.

• Short-term incentive plan/annual bonus eligibility.

• Remote work option.