Staff Product Manager – Mobile Application

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the cross-functional product roadmap for the Mobile App in alignment with the Activate team’s strategy.

• Transform DNA-first customers into Family History subscribers while optimizing initial user conversion processes.

• Develop and enhance high-converting Bridges experiences that link DNA Matches and Origins to family tree creation and record exploration.

• Assist in the construction and delivery of native mobile subscription and checkout frameworks.

• Boost In-App Mobile GSA conversion rates, encourage repeat usage within 30 days, and enhance long-term user retention.

• Define product vision and create an 18–24 month roadmap for native mobile experiences.

• Align senior product leadership with engineering, design, marketing, analytics, and related product teams on common objectives and priorities.

• Set clear quantitative success metrics and guardrail metrics to assess and improve native app performance.

• Utilize user research, A/B testing, and behavioral insights to address user challenges and minimize cognitive friction.

• Champion the needs and feedback of the mobile customer.

⛳️ Requirements

• 5+ years (or equivalent) of experience in Product Management for consumer-facing (B2C) digital products.

• Demonstrated experience in building and launching features for native mobile applications (iOS/Android).

• Practical experience enhancing native mobile onboarding, paywall, or subscription processes to drive conversions.

• Proven track record of optimizing conversion funnels, conducting experiments, and guiding users through multi-product portfolios or freemium/trial models.

• Proficient in data analytics tools.

• Experience in defining feature-level KPIs.

• Familiarity with setting up A/B tests.

• Ability to integrate quantitative data with qualitative research to prioritize the product roadmap.

• Demonstrated ability to collaborate effectively with engineering, design, and analytics teams.

• Competence in navigating technical dependencies and effectively communicating progress to product management leadership.

• Strong understanding of the native mobile development lifecycle.

• Knowledge of app store release procedures.

• Familiarity with mobile UX patterns.

• Understanding of agile methodologies.

• A genuine curiosity and passion for genomics, personal identity, storytelling, and family history.

• Background check required for job offers.

🏝️ Benefits

• Eligibility for bonus programs.

• Equity opportunities.

• Comprehensive health benefits package.

• Dental benefits included.

• Vision benefits provided.

• Flexible work options: nearest office, remote, or hybrid, subject to location restrictions.

• Reasonable accommodations for qualified individuals with disabilities.