Staff Product Manager, Consumer Growth Loyalty

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the vision and roadmap for Affirm’s consumer loyalty program spanning multiple quarters.

• Establish hypotheses, success metrics, and sequencing strategies.

• Initiate rewards and tiers, including earning mechanics, member benefits, redemption options, and integration into in-app, checkout, and post-purchase platforms.

• Create engagement loops that incorporate progress tracking, milestones, and personalized offers.

• Manage program economics, encompassing reward liability, funding mix, incentives, incremental GMV, and cost per member.

• Set up measurement foundations that include holdouts, incrementality testing, and long-term LTV assessments.

• Adjust earn and burn rates along with tier thresholds based on data analysis.

• Collaborate with Risk, Credit, Legal, Compliance, Finance, and Marketing to create compliant and clearly disclosed rewards.

• Align senior stakeholders and oversee dependencies among Card, Shopping, Servicing, and Marketing teams.

• Guide embedded engineering and design teams through uncertainty.

⛳️ Requirements

• Over 8 years of experience in Product Management.

• Proven track record in consumer mobile applications, fintech, or neobanks.

• Experience in developing or scaling loyalty, rewards, or engagement programs.

• Knowledgeable in earn and burn mechanics.

• History of launching products from the ground up.

• Experience managing metrics such as repeat usage, cohort retention, or share of wallet.

• Proficient in building and defending financial models that cover reward costs, funding mix, and payback periods.

• Strong judgment in UX and design.

• Extensive knowledge in experimental design, incrementality/attribution, and LTV measurement.

• Data proficiency including SQL and self-service analysis at the Amplitude level.

• Proven history of shipping consumer financial or regulated products.

• Comfortable working with Risk/Credit, Legal, and Compliance teams.

• Exceptional cross-functional leadership skills with experience leading without direct authority.

• Familiarity with AI tools such as Claude Code and Cursor for research, analysis, and prototyping.

• Bachelor’s degree in a relevant field or equivalent practical experience.

🏝️ Benefits

• Monthly stipends for health, wellness, and technology expenditures.

• 100% subsidized medical coverage for both employees and their dependents.

• Dental and vision insurance for employees and their dependents.

• Flexible time off policy.

• Generous holiday schedules.

• Employee stock purchase plan (ESPP) allowing purchase of Affirm stock at a discounted rate.

• Remote-first work flexibility.

• Comprehensive in-person onboarding experience.

• Inclusive interview process with accommodations for candidates with disabilities.