Staff Data Scientist, SEO, AEO

This is a fully remote position, open to applicants in California, +12 more states.

📋 Description

• Oversee the strategy and execution of measurement and testing for SEO, AEO, and patient growth initiatives.

• Integrate internal data sources, including Google Search Console, clickstream data, and bookings, with external data from Ahrefs and agency collaborators.

• Create a centralized source of truth for data insights.

• Develop matched-market and A/B testing frameworks.

• Address critical business and product inquiries regarding growth opportunities, underperforming projects, AI-generated citations, and fluctuations in traffic or patient volumes.

• Construct AI agents and workflows to automate data analysis, identifying effective strategies, changes, and subsequent actions.

• Incorporate analytical findings into content selection and writing processes.

• Set benchmarks for measuring organic growth within the team.

• Assist partners and agencies in differentiating significant signals from irrelevant data.

• Collaborate with teams across product, growth marketing, engineering, content, and design.

• Report directly to a Data Science manager.

• Drive patient acquisition through search, AI responses, homepage, directory pages, provider profiles, and earned media channels.

⛳️ Requirements

• More than 10 years of experience in data science and analytics to influence decision-making, with a robust background in growth.

• Proven experience in dynamic environments lacking a defined playbook.

• Possess a growth-oriented mindset with a strong inclination towards execution.

• Capacity to think from foundational principles and assess data-source limitations and biases.

• Strong judgment in causal inference, particularly in complex scenarios.

• Product-oriented mindset with the ability to assess business trade-offs effectively.

• Knowledgeable in causal inference and quasi-experimental designs.

• Proficient in SQL and Python programming.

• Comfortable retrieving data from APIs, modeling in dbt, and constructing workflows.

• Excellent communication skills.

• Experience in developing AI agents or automated analysis workflows.

• Daily utilization of tools such as Claude Code or Codex.

• Ability to differentiate between high-quality and low-quality AI outputs.

• Skillful at articulating complex measurement challenges and data limitations to non-technical stakeholders and executives.

• Must have authorization to work in the United States for any employer.

• Preferred: Experience in SEO or AEO, marketplace operations, acquisition-quality measurement, marketing attribution modeling, search console/SEO/AEO visibility tools, and exposure to earned media, affiliate, or community channels.

🏝️ Benefits

• Medical, dental, and vision insurance.

• HSA/FSA options.

• 401(k) plan with a matching contribution for 2027.

• Reimbursement for Carrot Fertility services.

• Paid leave for parental, medical, and caregiver responsibilities.

• Equity opportunities.