Staff Brand & Web Designer – IC6

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the long-term brand strategy, encompassing principles, visual guidelines, and success metrics.

• Develop brand architecture for products, sub-brands, and co-branded experiences.

• Own a tokenized design system that connects marketing and product interfaces.

• Implement GenAI for brand content using prompt libraries, quality assurance processes, and review workflows.

• Drive brand development based on research and customer insights.

• Oversee significant dispel.com projects, including re-architecture, design system integration, CMS assessment, and performance enhancement.

• Define and uphold standards for performance, accessibility, and motion quality.

• Create intricate interactive and motion systems along with reusable web patterns.

• Collaborate on SEO strategy by shaping information architecture, templates, and schema.

• Prioritize the web development roadmap alongside Engineering and Product teams.

• Coordinate integrated launches across web platforms, events, content, and products.

• Manage vendor and agency partners while reviewing their deliverables.

• Align core visuals with Product Design.

• Lead sophisticated event experiences and develop reusable event systems.

• Work with Marketing and Sales on campaign visuals, content templates, and enablement resources.

• Influence executive decisions through compelling rationale, tests, and data analysis.

• Mentor senior and mid-level designers.

• Develop migration strategies for brand transitions.

• Act as the brand steward through onboarding, office hours, and governance forums.

• Collaborate closely with the Chief Design Officer and Director of Marketing.

⛳️ Requirements

• Over 10 years of experience in brand and web design, showcasing strategic leadership, systems thinking, and high-quality execution in a portfolio.

• Demonstrated capability to define brand direction at an organizational level, establishing principles and governance rather than merely producing deliverables.

• Extensive expertise in Figma, Adobe Creative Suite, and GenAI design tools as primary resources, not just occasional uses.

• Familiarity with CMS platforms (Framer, HubSpot) and current web standards.

• Proven experience leading major web projects (re-architecture, design system implementation, platform migration) with measurable outcomes.

• Skills in guiding external partners (agencies, vendors, freelancers) with clear briefs and quality supervision.

• Excellent communicator capable of aligning design, marketing, engineering, and executive stakeholders in a remote-first setting.

• Ability to balance competing priorities across branding, web, and cross-functional initiatives.

• Frontend development experience (React, HTML/CSS/JS) is a plus.

• Proficient in motion platforms like Rive; advanced animation design skills are a bonus.

• Experience in B2B, cybersecurity, infrastructure, or technical products is an advantage.

• Background in creating tokenized or multi-theme design systems that integrate marketing and product is a plus.

• Experience managing brand during critical situations: rebranding, mergers & acquisitions, or rapid growth is a bonus.

• Familiarity with building or operationalizing GenAI pipelines for large-scale brand content production is a bonus.

🏝️ Benefits

• 401(k) with company matching (eligibility begins after 6 months)

• Performance bonuses and equity opportunities

• Unlimited paid time off

• Remote work options

• Medical, vision, and dental insurance