Specialty Care Patient Engagement Director

This is a fully remote position, open to applicants in New York.

📋 Description

• Convert Patient Engagement and brand strategies into practical go-to-market plans.

• Create and enhance launch strategies for both new and existing Patient Engagement initiatives and capabilities.

• Customize GTM frameworks throughout the pre-launch, launch, growth, and maturity stages.

• Facilitate cross-functional action items, timelines, milestones, and readiness criteria.

• Design and maintain SOPs, call guides, guardrails, training materials, and patient education resources.

• Represent Patient Engagement in Review Committee/MLR processes and oversee resource submissions for review.

• Collaborate with Legal and Compliance on permissions, approvals, and necessary documentation.

• Ensure that approved resources are uploaded, tagged, current, easily accessible, and available on content platforms like Amplify/Centris.

• Create customer/account and patient population targeting models.

• Establish and maintain segmentation and tiering criteria.

• Lead territory mapping, workload analysis, territory alignment, call planning, and multichannel engagement strategies.

• Assess field force effectiveness and provide patient-facing teams with authorized tools and resources.

• Enhance collaboration among Patient Engagement, Sales, KADs, Medical, Access and Reimbursement, and other customer-facing teams.

• Assist in planning for Year Beginning, Mid-Year, and POA meetings.

• Collaborate on KPIs, metrics, dashboards, field technology, and reporting tools.

• Define reporting requirements and monitor the effectiveness of targeting, channel performance, and program productivity.

• Provide performance insights and suggest strategy or execution modifications.

• Transform execution results into strategic narratives for leadership and brand marketing.

• Cultivate Patient Engagement team competencies and empower leaders to coach against them.

• Act as a liaison across Marketing, Sales, Patient Solutions, Medical, Legal, Compliance, Digital, and other departments.

• Develop internal training materials and facilitate the adoption of GTM tools and protocols.

• Uphold the scope and guiding principles of Patient Engagement.

⛳️ Requirements

• Over 8 years of pharmaceutical experience spanning consumer marketing, operations, and strategy.

• Proven leadership abilities and a record of high performance.

• Experience in guiding teams within a matrix organization.

• Capability to manage both direct and indirect reports with authority.

• Ability to effectively influence key stakeholders, both internally and externally.

• Demonstrated executive communication skills and leadership qualities.

• Proactive and results-driven, possessing effective planning, prioritization, and organizational project management skills.

• Strong project management capabilities with the ability to manage multiple short-term and long-term projects simultaneously.

• Proven history of leading and managing complex programs and teams to achieve improved outcomes.

• Strong strategic aptitude, including the ability to identify and tackle significant strategic challenges while balancing immediate needs with long-term vision.

• Excellent interpersonal skills.

• Superior written, verbal communication, and presentation abilities.

• Sound judgment and high ethical standards.

• Must have authorization to work in the U.S. with any employer.

• Permanent work authorization in the United States is required.

• U.S. work visa sponsorship is not available now or in the future.

• Willingness to travel 25% of the time.

🏝️ Benefits

• Bonus target of 20.0% of base salary through Pfizer’s Global Performance Plan.

• Eligibility to participate in Pfizer’s share-based long-term incentive program.

• 401(k) plan with Pfizer Matching Contributions.

• Additional Pfizer Retirement Savings Contributions.

• Paid vacation, holidays, and personal days.

• Paid caregiver/parental and medical leave.

• Comprehensive medical, prescription drug, dental, and vision coverage.

• Relocation assistance may be available based on business needs and/or eligibility.