
Specialty Care Patient Engagement Director
Posted 3 days ago

Posted 3 days ago
This is a fully remote position, open to applicants in New York.
• Transform Patient Engagement and brand strategy into effective go-to-market plans.
• Create strategies to launch, develop, or enhance Patient Engagement programs and capabilities.
• Customize GTM frameworks for pre-launch, launch, growth, and maturity stages.
• Develop and uphold SOPs, call guides, guardrails, training materials, and patient education resources.
• Act as a representative for Patient Engagement in Review Committee/MLR processes.
• Submit resources for Review Committee evaluation and facilitate efficient approvals.
• Collaborate with Legal and Compliance on permissions, approvals, and documentation.
• Load, tag, maintain, and ensure accessibility of approved resources across content and resource platforms.
• Create targeting models for customer/accounts and patient populations.
• Establish and maintain segmentation and tiering criteria.
• Lead territory mapping, workload analysis, and alignment recommendations.
• Design territory alignment, call planning, and multichannel engagement models.
• Monitor the effectiveness of field force and provide patient-facing teams with approved tools and materials.
• Enhance coordination among Patient Engagement, Sales, KADs, Medical, Access and Reimbursement, and other customer-facing teams.
• Assist in planning for Year Beginning, Mid-Year, and POA meetings.
• Define KPIs, metrics, reporting dashboards, field technology, and related tools.
• Shape requirements for dashboards and reporting on targeting effectiveness, channel performance, and program productivity.
• Provide performance insights and suggest strategic or execution modifications.
• Transform execution data into strategic narratives for leadership and brand marketing.
• Foster team competencies and empower leaders to coach accordingly.
• Serve as a liaison among Marketing, Sales, Patient Solutions, Medical, Legal, Compliance, Digital, and other functions.
• Develop internal training materials and aid in tactical-plan implementation.
• Support training and enablement for Patient Engagement field teams.
• Maintain the scope and guiding principles of Patient Engagement.
• Over 8 years of combined experience in the pharmaceutical industry, encompassing consumer marketing, operations, and strategy.
• Proven history of leadership and high performance.
• Experience in leading teams within a matrix organization.
• Capability to manage both direct and indirect reports with authority.
• Ability to influence key internal and external stakeholders.
• Established executive communication skills and leadership attributes.
• Strong planning, prioritization, and organizational skills for projects.
• Excellent project management capabilities with the ability to handle multiple short-term and long-term projects simultaneously.
• Record of leading and managing complex programs and teams.
• Strong strategic skills, including the ability to identify and address significant strategic challenges.
• Ability to balance immediate needs with a long-term vision.
• Strong interpersonal abilities.
• Exceptional written, verbal communication, and presentation skills.
• Good judgment and a commitment to high ethical standards.
• Candidates must be authorized to work in the U.S. by any employer.
• Permanent work authorization in the United States is mandatory.
• U.S. work visa sponsorship is not available now or in the future.
• Willingness to travel up to 25%.
• Global Performance Plan with a target bonus of 20.0% of base salary.
• Share-based long-term incentive program.
• 401(k) plan featuring Pfizer Matching Contributions.
• Additional Pfizer Retirement Savings Contributions.
• Paid vacation, holidays, and personal days.
• Paid caregiver/parental leave and medical leave.
• Comprehensive medical, prescription drug, dental, and vision coverage.
• Relocation assistance may be available based on business needs and/or eligibility.
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