Social Media Strategist – Instagram, TikTok

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the content strategy and calendar for Instagram and TikTok.

• Create content ideas, hooks, recurring series, scripts, and creative briefs.

• Keep an eye on TikTok and Instagram trends to spot relevant opportunities.

• Source creators and influencers while managing outreach, briefs, deadlines, content collection, and relationships.

• Establish and maintain a structured pipeline for creators and influencers.

• Identify opportunities for brand partnerships, such as collaborations, giveaways, gifting, and co-created content.

• Develop and oversee PR box concepts, including recipient lists, sends, and follow-ups.

• Foster community engagement by responding to comments and DMs in the brand's voice.

• Identify, collect, and share customer-generated content.

• Assist customer service through social DMs and emails concerning orders, shipping, and returns.

• Set up and maintain tools, workflows, and systems for the organic social strategy.

• Monitor performance and refine the content strategy based on results.

• Drive organic social engagement, community growth, and brand development.

• Minimize the founder's need to micromanage the social function.

⛳️ Requirements

• Candidate must be based in the Philippines.

• Demonstrated experience as a Social Media Strategist, Organic Social Specialist, or a similar role, preferably in ecommerce.

• Strong grasp of Instagram and TikTok content strategy as well as organic growth techniques.

• Excellent written English skills with a natural, conversational, and casual tone.

• In-depth understanding of social trends, hooks, formats, and engaging content creation.

• Experience in creator sourcing, outreach, relationship management, and follow-ups.

• Highly organized and capable of independently managing content calendars, creator pipelines, and PR lists.

• Strong initiative and ability to make decisions autonomously.

• Comfortable developing scripts, briefs, and content direction for others to execute.

• Strong commercial awareness and insight into how organic social contributes to brand growth.

• Must disclose any existing ongoing roles or client work.

• Must indicate engagement on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• Flexible time management as an independent contractor while aligning with AU business hours.

• 100% remote work from home.

• No micromanagement; outcomes measured rather than screen time.

• Autonomy to manage and lead the social function.

• Potential for role expansion as the business grows.

• Support for courses, tools, and subscriptions that enhance job performance.

• Enjoy a fun, low-politics environment with minimal approval chains.