Social Media Strategist, CPG

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Develop and implement extensive social media campaign strategies aligned with client objectives and target demographics.

• Create and oversee influencer programs, which includes identifying, evaluating, and scheduling talent and creators.

• Negotiate influencer collaborations, communicate expectations, manage execution until completion, and analyze performance.

• Independently handle multiple client accounts, prioritize tasks, and adhere to deadlines.

• Compose on-brand social media copy, creative content, influencer campaign strategies, and briefs.

• Leverage past performance data to inform strategic adjustments and integrate relevant social trends.

• Design and execute monthly content calendars.

• Keep track of social media trends, new platforms, and algorithm updates.

• Engage in team meetings and participate in cross-departmental initiatives.

• Update clients on campaign status, results, and suggestions for improvement.

• Utilize AI technologies to improve and streamline business processes.

• Implement Power Digital's Nova ecosystem and promote the use of Power Circuit for designated clients.

• Oversee quality assurance processes, account performance, deliverables, and client retention metrics.

⛳️ Requirements

• Advanced skills in both spoken and written English.

• A minimum of 2 years of experience in social media, preferably in an agency setting.

• Up-to-date knowledge of social media trends, algorithm changes, and platform updates, along with examples of how this knowledge has been applied to improve strategies.

• Established history of managing social media strategies for various clients across different sectors.

• Experience in crafting and sustaining unique brand voices and tones for clients.

• Demonstrated ability to develop and manage social campaigns that have achieved significant results across diverse key performance indicators (KPIs).

• Proficient in using data and analytics to enhance and optimize social strategies.

• Self-driven and capable of independently developing, executing, and managing social media strategies while achieving outstanding results.

🏝️ Benefits

• Base salary plus commission opportunities.

• Medical Bonus.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Fully flexible work environment: full-remote, in-office, or hybrid options available.

• A one-time Work From Home (WFH) stipend of 400,000 COP automatically included in your first paycheck.

• Employee Assistance Program (EAP).

• 17 observed Colombian national holidays along with 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantías.

• Paid Social Security.

• Unlimited opportunities for advancement and leadership roles within a rapidly expanding firm.

• Ongoing employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards featuring prize money and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.