Social Media Strategist, AI-Enabled Content Producer

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the strategy, creation, distribution, and enhancement of short-form content across platforms including Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.

• Produce 2 to 3 short-form videos and graphics each day.

• Conduct research, develop, and write scripts that are focused on the target audience.

• Utilize AI tools for research, ideation, scripting, captions, transcription, repurposing, visual concepts, editing, analysis, and improving workflow efficiency.

• Oversee the editing of clips derived from long-form advisory content and leadership footage.

• Simplify complex concepts related to tax, accounting, and business growth into clear, visual content.

• Organize branded visuals for video overlays, carousels, and thumbnails.

• Create and maintain templates, prompt libraries, and repeatable production workflows.

• Plan, schedule, and publish content across various social platforms.

• Develop content that is educational, inspirational, and service-oriented.

• Keep an eye on trends, audience behavior, frequently asked questions, and industry news.

• Experiment with different content formats, hooks, series, calls to action, and distribution strategies.

• Analyze weekly performance metrics and provide insights and recommendations.

• Monitor brand awareness and MQL KPIs.

• Propose experiments aimed at increasing reach among business owners with $1M+ revenue and Hispanic entrepreneurs looking to establish a US LLC.

• Document learnings from content tests and translate them into actionable improvements.

• Collaborate with the Marketing Manager on creative direction, target audiences, campaigns, and launches.

• Generate 10 to 15 new content ideas each week.

• Maintain systems and documentation using HubSpot, Basecamp, and Google Drive.

• Manage incoming leadership footage and work alongside subject-matter experts.

⛳️ Requirements

• Minimum of 3 years experience in creating high-performing short-form content for business, educational, or professional brands.

• A portfolio showcasing strong editing, design, creative execution, and marketing acumen.

• Links to TikToks/Reels created, including objectives or results whenever possible.

• Experience in short-form editing with Premiere Pro, CapCut, or Final Cut.

• Graphic design experience for social media using Canva or Photoshop.

• Practical use of AI tools such as ChatGPT, Claude, Gemini, Perplexity, CapCut AI, Descript, Leonardo AI, or Midjourney.

• Proficiency in leveraging AI for marketing research, content ideation, scripting, asset creation, editing, repurposing, analysis, or workflow automation.

• Awareness of when AI outputs require fact-checking, editing, brand assessment, or review by subject-matter experts.

• Proficient in both English and Spanish.

• Capability to give and receive constructive feedback.

• Eagerness to learn the fundamentals of tax and accounting.

• Ability to solve creative challenges swiftly without the need for constant oversight.

• Strong organizational skills, attention to detail, file management, version control, and content workflow management.

🏝️ Benefits

• Full-time contractor role.

• Remote work opportunity in LATAM.

• Chance to collaborate with GBS Group and the startup brand LLC Hub.

• Work alongside management, subject-matter experts, influencers, and agencies.

• Opportunities for professional growth and learning in tax and accounting content.