Social Media Platform Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee the daily publishing and community engagement for MrBeast on various vertical platforms.

• Propose, produce, and share content across the main MrBeast social media channels.

• Uphold the brand voice and maintain a presence across key social accounts.

• Assist in the development and implementation of a cohesive social publishing strategy.

• Convert brand and video strategies into creative concepts tailored to each platform, ensuring optimized posting frequencies and effective social formats.

• Spot opportunities that enhance organic reach, brand collaborations, and monetization efforts.

• Work alongside the Social Analytics and Growth teams to synchronize organic publishing with performance metrics and paid advertising campaigns.

• Keep track of audience sentiment, cultural shifts, and social discussions to guide content adjustments and channel enhancements.

• Aid in significant content releases and launches by boosting reach, generating momentum, and encouraging platform interaction.

• Contribute to publishing schedules, upload timelines, and provide real-time coverage during live events.

• Collaborate with Creative, Production, Marketing, Communications, and Partnerships teams.

• Offer immediate editorial oversight during production, uploads, announcements, and live activities.

• Set and uphold brand publishing standards to ensure a positive, energetic, and brand-safe social environment.

• Engage in post-launch analytics and performance assessments to refine creative strategies and enhance channel effectiveness.

⛳️ Requirements

• In-depth, platform-specific knowledge of short-form video platforms (e.g., TikTok, Instagram), audience behavior, content algorithms, and viral trends.

• Demonstrated experience in managing and expanding high-profile social accounts for a prominent brand, creator, or media organization.

• Strong creative intuition with the enthusiasm and determination to propose ideas and advocate for them effectively.

• Practical publishing experience, including crafting engaging copy, editing short-form video content, framing media, and executing seamless uploads.

• Solid understanding of how social media content impacts broader business objectives, including audience growth, brand partnerships, and revenue generation.

• Outstanding communication skills with keen instincts for tone, humor, timing, and cultural relevance.

• Ability to operate in real-time, making swift, high-quality decisions in high-pressure situations.

• Experience utilizing social analytics and performance data to guide creative decisions and maximize reach.

• Highly organized with the capability to manage multiple workflows, publishing timelines, and stakeholders concurrently.

• Experience working collaboratively with cross-functional teams in creative, marketing, communications, and production.

• Proactive, solution-oriented mindset with strong accountability for asset delivery and overall channel growth.

• Adaptable, receptive to feedback, and humble — priorities shift quickly here, and the best ideas prevail.

• Willingness to work non-traditional hours, including nights and weekends, to facilitate major content launches and live events.

🏝️ Benefits

• Employee equity plan grant

• Bonus

• Comprehensive benefits

• Medical (Blue Cross Blue Shield)

• Dental insurance

• Vision insurance

• Company-paid life insurance

• Company contributions to employee Health Savings Accounts (HSA)

• 401k Plan with Safe Harbor company-matching

• Flexible vacation policy

• Paid company holidays

• Company-provided technology package

• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days