Social Media Manager

This is a fully remote position, open to applicants in Washington.

📋 Description

• Lead the brainstorming and hands-on creation of unique, social-first content across Zendesk's owned platforms, primarily LinkedIn, X, and YouTube.

• Generate ideas for product launches, brand campaigns, customer stories, industry discussions, and key moments.

• Design and create social-first graphics, carousels, animations, short-form videos, and other visual content from inception to final delivery.

• Write and collaborate on social copy, hooks, scripts, captions, and creative treatments.

• Simplify intricate subjects such as AI, automation, and service into accessible, engaging, and visually appealing content.

• Adapt larger brand campaigns into creative formats tailored to each social platform.

• Collaborate with internal designers, video producers, and external creative resources for complex production requirements.

• Bring insights into social culture, platform trends, emerging formats, and audience behavior to the creative process.

• Propose innovative ideas and recognize timely, relevant, culturally aware creative opportunities.

• Experiment with new formats, visual styles, and storytelling methods.

• Explore and utilize AI-powered creative tools across design, video, ideation, and production.

• Create innovative concepts and assets for Zendesk's executive social presence.

• Translate executive viewpoints, industry knowledge, and thought leadership into visual and multimedia content.

• Assist in producing executive video content, encompassing concepts, scripts, editing, and transforming longer discussions into social clips.

• Work alongside the Senior Social Media & Influencer Manager and cross-functional stakeholders to translate strategies into creative deliverables.

• Oversee assigned creative projects from briefing through production, feedback, approvals, and final delivery.

• Manage creative timelines and deliverables.

• Ensure creative alignment with publishing schedules, platform best practices, and audience requirements.

• Utilize social performance insights, creative testing, and audience feedback to enhance content.

⛳️ Requirements

• 7+ years of comprehensive experience in marketing, communications, journalism, or content creation.

• A minimum of 5 years dedicated to social media or digital content.

• Proven track record of creating social content for a B2B, technology, AI, SaaS, or similarly intricate brand.

• Strong portfolio showcasing excellent social writing and hands-on development of graphics, carousels, and short-form videos.

• Proficient in design and video editing tools, such as Canva, Adobe Creative Cloud, or comparable software.

• Exceptional writing, editing, and storytelling abilities.

• Experience in developing executive social content or thought leadership pieces.

• Keen awareness of competitive landscape and emerging discussions.

• Strong creative judgment and a practical, resourceful approach to delivering high-quality work within tight deadlines.

• Comfortable collaborating with senior leaders and cross-functional partners in a dynamic, matrixed environment.

• Ability to leverage social analytics and audience feedback to enhance content effectiveness.

• Proficient in AI, including the thoughtful application of AI tools in ideation and production, with careful review for accuracy, voice, and quality.

• BA/BS degree required.

🏝️ Benefits

• Bonus eligibility.

• Benefits eligibility.

• Related incentives.

• Hybrid working model.

• Flexibility to work remotely part of the week.

• Opportunities for in-person collaboration, connection, and learning at Zendesk offices.

• Reasonable accommodations for applicants with disabilities and disabled veterans.