Performance Marketing Specialist, Paid Social – Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, initiate, and enhance campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.

• Develop tactical approaches for TOFU, MOFU, and BOFU, as well as for 1:many, 1:few, and 1:1 programs.

• Convert Sales and Demand Gen objectives into actionable plans by stage, persona, and segment.

• Collaborate with Creative, Customer Marketing, and Product Marketing to shape copy and creative strategies.

• Create end-to-end paid social campaigns, encompassing creative strategy, bidding, ad copy, and target audiences.

• Conduct quality assurance across copy, assets, campaign structures, audiences, and UTMs.

• Collaborate with the EMEA team to adapt global campaigns for local markets.

• Monitor tasks, requests, and SLAs using Asana.

• Manage audience list hygiene and targeting across various platforms.

• Build audiences leveraging first- and third-party data.

• Oversee pixels and the architecture of primary vs. secondary conversions.

• Manage budgets in relation to lead volume, lead quality, conversion rates, pipeline, and ROI.

• Maintain pacing and anomaly detection while documenting budget pacing.

• Execute structured tests on audiences, creative assets, landing pages, copy, and bidding strategies.

• Perform search query analysis and keyword optimization.

• Facilitate weekly cross-channel optimization meetings.

• Produce weekly, monthly, and quarterly reports along with actionable recommendations.

• Lead campaign retrospectives, documenting insights and next steps.

• Stay updated on platform changes, privacy concerns, and B2B industry trends.

⛳️ Requirements

• 2-3 years of hands-on experience in paid media, preferably within a media agency or performance-driven setting.

• Practical experience in building and optimizing social campaigns on LinkedIn and Meta, with a focus on lead generation.

• Familiarity with conversion tracking, including pixels, UTMs, and differentiating primary and secondary conversions.

• Experience in budget management and pacing against objectives, ideally with a focus on leads, pipeline, cost efficiency, and ROI.

• Proven experience in conducting structured tests and translating outcomes into clear recommendations.

• Background in a B2B or B2B SaaS environment is preferred.

• Experience with ad placements across YouTube, Display, DOOH, or LLMs is a plus.

• Familiarity with localizing campaigns for EMEA markets is advantageous.

• Experience in building and maintaining audiences utilizing first- and third-party data is preferred.

• Proficiency with tools such as Hubspot, 6sense, Dreamdata, Asana, and/or Salesforce is desirable.

• Exceptional attention to detail, particularly in quality assurance.

• Strong analytical skills with substantial experience in performance optimization.

• Excellent writing skills to create ad copy tailored for diverse audiences and markets.

• Self-motivated individual capable of oscillating between strategic and tactical execution.

• Strong project management skills, adept at handling multiple campaigns simultaneously.

🏝️ Benefits

• Unlimited vacation time – we highly encourage all employees to take at least 3 weeks off each year.

• A competitive compensation package that includes stock options.

• Fully remote team – you can choose your place of residence.

• Work from home stipend provided.

• Apple laptops supplied for new hires.

• Annual training and development budget for every employee, refreshed each year.

• Maternity and Paternity leave for eligible employees.

• Collaborate with talented individuals who will support your growth and enable you to make a significant impact.