Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in formulating social strategies for various brands and platforms, primarily focusing on Instagram and TikTok.

• Oversee the monthly content calendar, which includes creating, scheduling, and publishing content.

• Coordinate with external agencies and content providers, offering guidance from a branding and social media expert viewpoint.

• Cultivate and manage online communities across different platforms and brands.

• Handle both inbound and outbound communications, foster creator relationships, and pinpoint opportunities for gifting, partnerships, and giveaways.

• Generate engaging content that aligns with brand objectives, current best practices, and platform algorithms.

• Assist in the development of social copy and captions, utilizing brand voice and language relatable to the community.

• Lead social listening initiatives and report on consumer feedback, competitor insights, sentiment analysis, cultural signals, and potential risks.

• Support social reporting by summarizing monthly content efforts, learnings, and areas for growth.

• Keep an eye on the social landscape and industry trends to provide innovative concepts.

• Work collaboratively with the social team, marketing partners, and external agencies to create content that aligns with brand objectives and strategies.

• Manage inbound and outbound communications during holidays and weekends as necessary to maintain social presence and inbox management.

• Fulfill additional responsibilities as required.

⛳️ Requirements

• 5+ years of experience in organic social media, including prior experience in a social media manager position.

• Proven track record in social and content strategy that drives engagement and enhances brand awareness.

• Experience leading content strategy and ideation for a beverage, CPG, beauty, or similar brand.

• Proficient in identifying trends, cultural moments, and opportunities for brand storytelling.

• Experience in community building and management.

• Experience overseeing an external agency or content partnerships.

• Excellent project management skills with the ability to juggle multiple projects, brands, and timelines.

• Proactive, detail-oriented, and a diligent quality checker.

• Strong communication skills with the ability to provide feedback to external agency partners comfortably.

• Experience with social listening and customer service across various platforms.

• Familiarity with social reporting and scheduling tools such as Dash, Sprout, and Trello.

• Ability to leverage analytics, testing, and performance insights to enhance content and inform strategy.

• Preferred: experience in supporting cross-functional collaboration for product launches or retail moments.

• Preferred: understanding of the influencer ecosystem, social/PR gifting campaigns, and strategies for creator-driven amplification.

• Content creation skills, including vertical video, on-camera, or meme/graphic content, are advantageous.

• Ability to work full-time Monday through Friday, managing communications during holidays and weekends as necessary.

🏝️ Benefits

• Annual Bonus Opportunity

• Medical, Dental & Vision

• Group Life and AD&D

• Voluntary Life and AD&D

• Group Short & Long-Term Disability

• 401(k)

• Paid Time Off

• Flexible Spending Accounts

• Employee Assistance Program

• Gym Membership Discounts

• Minimal travel requirement

• Remote work arrangement