Social Media Lead

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and enhance Spellbook's social media presence, encompassing its voice, calendar, and strategy.

• Manage the social media calendar for all platforms, overseeing the process from ideation to scheduling and publishing.

• Balance everyday content creation with a long-term strategy aligned with company milestones, product launches, and pipeline objectives.

• Monitor interactions by responding to comments, mentions, and direct messages.

• Cultivate relationships with the legal tech community, clients, creators, and journalists.

• Establish and maintain Spellbook's voice and visual identity across various social channels.

• Collaborate with Marketing, Product, and executive teams to transform company news, product launches, and thought leadership into engaging content.

• Ghostwrite and provide editorial support for posts by executives.

• Create a data-driven social strategy informed by reach, engagement, trends, cultural moments, and platform mechanics.

• Monitor metrics such as reach, engagement, follower growth, and share of voice, using these insights to refine strategy.

• Execute additional responsibilities as necessary.

⛳️ Requirements

• Proven experience in increasing a brand's organic social reach and engagement, supported by specific metrics and results.

• Background in managing social media for a B2B SaaS organization.

• Capacity to oversee a social calendar from start to finish, including quarterly strategy development, caption writing, and content publishing.

• Skills in strategic planning and operational execution.

• Demonstrated understanding of the elements that contribute to content virality.

• Excellent writing skills with the ability to adjust tone across platforms while ensuring a consistent brand voice.

• Familiarity with social media management and analytics tools such as Sprout Social, Hootsuite, or native platform analytics.

• Must have the legal right to work and reside in Canada or the United States at the time of application.

🏝️ Benefits

• Flexible work environment that promotes autonomy and accountability.

• Company-sponsored group benefits for you and your family.

• $1,000 allocated for mental health support.

• Holiday closure for company-wide breaks.

• Generous time-off policies.

• Monthly subsidized meals.

• Annual wellness allowance.

• Parental leave enhancements.

• Competitive stock option grants.