Social Media, Content Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership and oversee CWB Group's organic social media presence across platforms such as LinkedIn, Instagram, Facebook, and YouTube.

• Ensure a consistent publishing schedule and brand voice throughout all social channels.

• Develop and maintain monthly content calendars that align with campaigns, product launches, events, thought leadership initiatives, and business priorities.

• Monitor mentions of the brand and industry, engage with the community, and escalate any reputational or compliance issues.

• Keep track of platform updates, algorithm changes, and emerging formats, and provide recommendations for testing.

• Assist with paid social advertising efforts, including audience targeting, creative asset development, and A/B testing.

• Conceptualize, script, film, and edit both short-form and long-form video content.

• Produce video materials for product and service promotions, client success stories, industry insights, and various campaigns.

• Maintain branded motion graphic templates, lower-thirds, and animated components.

• Manage coordination with third-party production contractors as needed.

• Monitor comments, mentions, and messages; guide users to relevant web pages or collaborate with Client Success for responses.

• Provide photography and videography support at events, sponsorships, trade shows, and community gatherings.

• Develop content strategies and capture plans for events.

• Publish live and near-live social media content during events.

• Edit and release post-event highlight videos, photo galleries, and summary content.

• Track, analyze, and report on social media performance metrics monthly.

• Suggest enhancements to the Marketing Manager and Senior Manager of Marketing Strategy & Brand.

⛳️ Requirements

• Post-secondary education or equivalent experience.

• 3–5 years of progressive experience in social media marketing.

• At least one year of experience in a B2B or professional services setting.

• Proficiency in video editing for social media distribution using tools such as Adobe Premier, CapCut, Instagram Edits, Munch, or others.

• Basic graphic design and content creation skills, including familiarity with Canva and/or Adobe Creative Suite products.

• Experience with social media scheduling and analytics tools, including Sprout Social or Hootsuite.

• Working knowledge of LinkedIn Campaign Manager and/or Meta Business Suite for supporting and monitoring paid placements.

• Approximately 5% travel within Canada is required.

• Completion of social media programs or courses is considered an asset.

• Bilingualism in English and French is regarded as an asset.

🏝️ Benefits

• Comprehensive medical benefits for you and your dependents.

• Flexible work schedule.

• RRSP and pension program.

• Structured career development.

• Opportunities for education and training.

• Remote work-from-home arrangement.