Social Media, Digital Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and implement comprehensive digital marketing strategies to enhance brand visibility, engage consumers and budtenders, and foster business expansion.

• Oversee social media platforms including Instagram, Facebook, TikTok, YouTube, X, and up-and-coming channels.

• Develop and manage content calendars that align with business goals, product launches, seasonal promotions, and brand strategies.

• Keep abreast of social media trends, platform changes, and competitor activities.

• Facilitate community interaction by responding to comments, messages, and inquiries.

• Cultivate and maintain relationships with influencers, brand ambassadors, creators, and strategic collaborators.

• Take the lead in producing videos, graphics, photography, blog content, email campaigns, and digital advertising materials.

• Collaborate with internal teams and external agencies to generate consistent, high-quality content.

• Ensure that all content adheres to brand standards, tone, and compliance guidelines.

• Plan, execute, and refine paid, owned, and earned digital marketing initiatives.

• Manage social advertising, display ads, search marketing, and retargeting efforts.

• Supervise email marketing activities, customer journeys, and audience segmentation.

• Assist with website content updates, SEO efforts, and landing page enhancements.

• Analyze campaign performance using analytics tools and marketing dashboards.

• Monitor reach, engagement, and traffic KPIs.

• Provide performance analysis, insights, and recommendations to leadership.

• Utilize data to enhance content strategies, media investments, and consumer engagement.

• Identify emerging trends, technologies, and best practices in digital marketing.

• Suggest strategies to enhance brand visibility and customer acquisition.

• Support product launches, promotional initiatives, events, and sponsorship activities.

• Ensure that marketing efforts align with business objectives and promote brand growth.

• Report directly to the Head of Portfolio and Brand Strategy.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related discipline.

• Over 5 years of experience in social media management, digital marketing, or integrated marketing.

• Proven track record of managing multi-channel marketing campaigns.

• Demonstrated success in growing social media followings and boosting engagement.

• Experience with paid digital advertising and marketing automation tools.

• Background in a regulated industry is considered advantageous.

• Proficiency in social media management platforms such as Sprout Social, Hootsuite, and Later.

• Knowledge of SEO, SEM, content marketing, and website optimization techniques.

• Familiarity with creative tools like Canva, Adobe Creative Suite, or similar applications.

• Excellent written and verbal communication skills.

• Competencies in project management, data analysis and reporting, stakeholder engagement, content creation and strategy, collaboration, adaptability, innovation, and results-driven approach.

• Successful completion of background and reference checks is required.

🏝️ Benefits

• Comprehensive health and dental insurance.

• Paid time off for vacations.

• Enrollment in an employer-supported retirement savings plan.

• Flexible remote work environment.