Social Media, Content Creator

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop and distribute captivating content primarily for LinkedIn, with opportunities to expand to additional social media channels.

• Create LinkedIn posts, carousels, short-form videos, polls, and various engaging formats.

• Convert recruitment trends, statistics, industry updates, and company insights into engaging content.

• Produce content related to recruitment, HR, talent acquisition, salary trends, employer branding, workplace culture, and career advice.

• Tailor content specifically for audiences in the US and Canada.

• Oversee the management of the company's LinkedIn content calendar.

• Consistently schedule and publish content.

• Monitor engagement, comments, and pertinent discussions.

• Identify trending topics and timely content opportunities.

• Conduct research on competitors and successful recruitment/HR content creators.

• Utilize AI tools for content generation, research, translation, editing, and optimization.

• Generate creative ideas, enhance hooks, repurpose content, and experiment with content formats using AI.

• Stay updated with AI tools and techniques that enhance content creation and productivity.

• Reinforce the company's status as a thought leader in recruitment and talent acquisition.

• Assist in personal branding efforts for company executives and recruiters on LinkedIn.

• Convert recruitment expertise and internal knowledge into publicly accessible content.

• Monitor impressions, engagement, followers, and leads.

• Identify high-performing topics and content formats.

• Experiment with topics, formats, hooks, and posting strategies.

• Offer recommendations to enhance social media performance.

⛳️ Requirements

• 1–3+ years of experience in social media, content creation, digital marketing, communications, or a related field.

• Strong understanding of LinkedIn and its content strategy.

• Exceptional written English skills.

• Solid grasp of what constitutes engaging and shareable content.

• Creative mindset paired with strong storytelling abilities.

• Excellent research and writing skills.

• Ability to comprehend business and recruitment subjects and convey them in a simple, engaging manner.

• Proficient knowledge of AI tools for content creation, translation, research, and editing.

• Capability to work autonomously and take initiative on projects.

• Strong attention to detail and organizational capabilities.

• Bilingual proficiency in English and French is a significant advantage but not a requirement.

• Ability to utilize AI tools for accurate and natural translations among English, Spanish, and French.

• A portfolio or content book is required, showcasing examples of previous work.

• Nice to have: experience in recruitment, staffing, HR, SaaS, or B2B sectors.

• Nice to have: familiarity with LinkedIn carousels, short-form videos, or visual content.

• Nice to have: experience using Canva, Adobe, CapCut, or similar tools.

• Nice to have: experience with LinkedIn Analytics or other social media analytics platforms.

• Nice to have: knowledge of the US and/or Canadian job market.

• Nice to have: experience in personal or executive branding on LinkedIn.

🏝️ Benefits

• Employees have the flexibility to work remotely.

• A remote-friendly work environment.

• High degree of autonomy and ownership.

• Opportunity to have a direct impact on marketing and content strategies.

• A creative atmosphere that encourages new ideas.

• Chance to build a robust portfolio in B2B social media and recruitment marketing.