Social Content Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Enhance brand visibility, engagement, and community involvement across TikTok, YouTube, and Instagram.

• Oversee daily social media operations and manage the content creation process.

• Collaborate with social media talent and mentor emerging creators.

• Optimize talent agreements across owned channels in line with channel strategies and talent specialties.

• Implement customized social media strategies for Study.com's owned platforms.

• Work alongside creators and customers to develop content strategies and production plans.

• Identify key influencers, propose partnerships, and develop custom content series.

• Track engagement metrics, analyze brand performance, and provide insights and recommendations.

• Manage social media assets and cross-promote content to maximize reach.

• Recognize upcoming trends, formulate hypotheses, and maintain a backlog for experimentation.

• Foster community engagement across social channels.

• Produce quick-turn b-roll, edits, photos, and creative briefs for branding materials.

⛳️ Requirements

• Minimum of 3 years managing brand social media channels on TikTok, Instagram, and YouTube within a brand, agency, or creator environment.

• Profound and up-to-date knowledge of TikTok, Instagram, and YouTube formats, algorithms, trends, and performance metrics.

• A creative yet analytical approach that balances aesthetic storytelling with data-informed decisions.

• Practical experience utilizing AI social media tools such as Claude and ChatGPT.

• Excellent talent coordination and relationship management skills.

• Strong written communication abilities and capacity to execute tasks swiftly at a high volume.

• Proficient in shooting, editing, and producing short-form video using CapCut, native platform editors, or AI tools.

• Experience in managing social media for direct-to-consumer brands is preferred.

🏝️ Benefits

• Full-time contract position.

• Work during Study.com's Pacific Time business hours, Monday through Friday.

• Utilize personal computer and have reliable access to high-speed internet.

• Equal employment opportunities and adherence to applicable nondiscrimination laws.