Social Content & Engagement Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily management of Soluna's social media channels, ensuring accountability for engagement rates and follower growth.

• Foster channel interactions with empathy, curiosity, and inclusivity for Soluna's diverse audience.

• Moderate comments and direct messages, monitor sentiment, and escalate safeguarding or crisis issues according to clinical protocols.

• Serve as the main point of contact for social media and user-generated content asset creation across external creators, student brand partners, and Young Adult Ambassadors.

• Identify, evaluate, and coordinate brand-aligned collaborations with influencers and organizations.

• Generate concepts, draft briefs, manage delivery timelines, and review final content from creators.

• Create, schedule, and publish editorial and creator content across various channels.

• Lead weekly content planning sessions and collaborate on quarterly roadmaps that balance evergreen topics, campaigns, leadership goals, and current trends.

• Monitor and report on channel performance, utilizing data to inform content strategies.

• Generate, film, edit, and publish a high volume of original short-form video and static content.

• Compose copy for social media and in-app interactions, including captions, graphics, scripts, carousels, quizzes, text chats, and occasional paid social advertisements.

• Develop campaign briefs for creators and ambassador groups.

• Quickly respond to trends and platform changes by creating content or delegating it to creators and Young Adult Ambassadors.

• Present mental health topics in an approachable manner while adhering to clinical safeguarding standards.

• Check Soluna's channels twice daily, respond to comments and direct messages within one business day, and promptly flag safeguarding issues.

• Analyze trends, sounds, formats, and community sentiment to determine which moments Soluna should engage with.

• Publish or schedule daily content and ensure that captions, alt text, links, and clinical reviews are complete.

• Address messages from creators, Young Adult Ambassadors, and partners, provide feedback on drafts, and unblock deliveries.

• Create weekly content calendars with backup trend slots.

• Brief creators and Young Adult Ambassadors, track deadlines, evaluate performance, and share weekly reports.

• Collaborate with the Editorial Manager on campaigns, roadmap priorities, and clinical reviews.

• Provide monthly and quarterly reports on channel growth and engagement relative to targets.

• Contribute to quarterly content roadmaps and campaign strategies.

• Source and assess new creator and influencer partners.

• Set and deliver growth and content milestones for Soluna at 30-, 60-, 90-day, and 12-month intervals.

⛳️ Requirements

• 3–5 years of experience in social media content creation, social copywriting, and community management for a brand, agency, media company, or creator.

• Previous daily management of at least one brand or creator's social channel with an audience exceeding 25,000 followers.

• Demonstrated, quantifiable follower and engagement growth on the channels you have managed, with metrics to share, including follower growth, engagement rate, views, saves, and shares.

• A portfolio showcasing both short-form social videos you have created and compelling writing in a teen or young adult voice.

• Practical experience moderating comments and direct messages and managing sensitive or negative community conversations with care.

• Experience sourcing, briefing, and overseeing content creators, influencers, or UGC partners from concept to execution.

• Understanding of the culture, formats, and trends on platforms such as TikTok, Instagram, YouTube, Snap, Discord, X, and LinkedIn.

• Comfortable appearing on camera, filming others, and producing collaborative video content for social media and in-app use.

• Proficient in using native platform analytics and social management tools like Statusbrew, Sprout, or Later, with the ability to translate data into content decisions.

• Strong creative writing abilities, capable of adjusting tone and format across headlines, storytelling, and educational content.

• Alignment with Soluna's mission to make mental health support accessible, approachable, and relevant to young individuals.

• Preferred: Bachelor's degree in social media marketing, digital communications, journalism, or a related field, or equivalent experience.

• Preferred: Experience creating content for youth audiences (ages 13–25) or in health, wellness, education, or nonprofit environments.

• Preferred: Experience working within clinical, legal, or safeguarding review processes.

• Preferred: Familiarity with Google Workspace, Slack, Wrike, Figma or Miro, and Contentful, or willingness to learn.

• Preferred: Experience with paid social or creator-led campaigns.

• Preferred: A growth mindset that embraces creative risks, acknowledges failure, and is capable of thriving in start-up ambiguity.

🏝️ Benefits

• Employee equity program

• Excellent Medical, Dental, and Vision Coverage

• 401(K) Retirement Plan with company match

• Generous Paid Time Off

• Remote-first flexibility and work-from-home support

• Paid parental leave

• Learning & development opportunities

• 8 Paid Holidays, plus two half-day holidays (Christmas Eve and New Year’s Eve)