Social Commerce Content Specialist

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Assist in the development of weekly content plans and publishing schedules aligned with commercial priorities and campaign needs.

• Propose content themes, product focus areas, and campaign support ideas for Dyson’s owned social commerce channel.

• Plan, produce, shoot, edit, and publish organic and commerce-native content for TikTok Shop and other platforms.

• Recognize and adapt social trends, behaviors, sounds, formats, and hooks for a high-end technology brand.

• Create concepts, hooks, scripts, shot lists, captions, graphics, sound treatments, and platform-specific edits.

• Investigate AI-enabled tools for ideation, scripting, editing, localization, and content versioning.

• Modify global and regional assets into locally relevant social-native edits and repurpose high-performing materials in accordance with usage rights.

• Generate content briefs and capture plans for colleagues, creators, and talent.

• Maintain a well-organized content library that includes status, usage rights, product details, format, and tags.

• Spot relevant reactive trend opportunities.

• Monitor content and commerce performance metrics such as views, watch time, completion, engagement, shares, saves, product clicks, and video-attributed GMV.

• Produce weekly content summaries with insights, tests, and recommended adjustments.

• Collaborate with the Social Commerce Lead and Marketing to identify organic content suitable for paid boosting.

• Ensure that all content adheres to brand, legal, product-claim, music rights, and platform compliance requirements while upholding Dyson’s premium positioning.

⛳️ Requirements

• 1–2 years of experience in short-form video, social content, creative production, or creator-led marketing.

• A demonstrable social media-native portfolio showcasing strong hooks, pacing, storytelling, product demonstration, and editing judgment.

• Capable of independently conceptualizing, scripting, shooting, and editing using tools such as CapCut, Premiere Pro, or similar software.

• Quick and resourceful, possessing strong trend judgment and the discipline to uphold premium brand standards.

• Inquisitive and hands-on with AI content tools, able to responsibly test new workflows and convert successful experiments into repeatable production processes.

• Exceptional attention to detail in product claims, captions, tagging, links, file management, and publishing accuracy.

• Skilled at collaborating with employees, creators, experts, and stylists to efficiently capture authentic and useful content.

🏝️ Benefits

• Equal opportunity employment.

• Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other dimension of diversity.