SEO & Website Optimization Specialist – SEO, GEO, Technical, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the technical integrity of the website, which includes aspects such as crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and overall site architecture.

• Enhance the site for AI search and generative engine optimization, ensuring that Improvado is clear, citable, and endorsed in platforms like ChatGPT, Perplexity, Google AI Overviews, and similar technologies.

• Track visibility in both traditional and AI search, transforming insights into prioritized action items.

• Consistently improve page performance, user experience, templates, and key conversion pathways such as demo requests, sign-ups, and high-intent pages.

• Design and execute A/B tests, template and layout modifications, and messaging experiments; assess their impact on conversions and pipeline results.

• Collaborate with engineering, design teams, and external contractors to implement enhancements to the website stack, including CMS, CDN, caching, and tracking systems.

• Develop and maintain dashboards that link organic and on-site behaviors to leads, pipeline, and revenue metrics.

• Ensure the quality of tracking, encompassing events, attribution, and data accuracy across GA4, Search Console, and other relevant tools.

• Analyze data to uncover growth opportunities and present findings in a clear, actionable format.

• Utilize search demand, AI visibility, and on-site behavior data to inform positioning, messaging, and landing page strategies.

• Collaborate with stakeholders to ensure website content aligns with Ideal Customer Profile (ICP) needs and the product's value propositions.

⛳️ Requirements

• Minimum of 3 years in SEO and/or website optimization, demonstrating measurable results in organic growth or conversion rates.

• Strong technical SEO capabilities and a solid understanding of website architecture, delivery, and rendering.

• Willingness and ability to operate within the Eastern Time (EST) zone, with work hours synchronized to the US East Coast.

• Practical experience with GEO or AI search optimization, or a clear and demonstrable history of working in this area.

• Extensive analytics experience with GA4, Google Search Console, and BI or dashboard tools like Looker Studio or Superset.

• Capacity to create reports and derive insights from data analysis.

• Proficiency in SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar alternatives.

• Ability to collaborate effectively with developers, designers, and marketers in a remote team environment.

• Background in B2B SaaS or marketing technology is a plus.

• Familiarity with Webflow or a comparable CMS, along with basic HTML/CSS and JavaScript skills (a plus).

• SQL or advanced spreadsheet competencies; experience with AI-assisted or automated workflows is advantageous (a plus).

• Experience with Conversion Rate Optimization (CRO) and experimentation platforms is beneficial (a plus).

• Knowledge of product marketing, positioning, or messaging is a nice addition (a plus).

• Analytical mindset, curious nature, and driven by quantifiable results.

• Self-motivated and capable of managing a channel independently without excessive supervision.

• Effective communicator across different time zones.

• Proficiency in English (speaking, writing, reading).

🏝️ Benefits

• Remote-first work environment.

• 20 working days of paid time off (PTO) annually.

• Observance of US holidays along with additional days off.

• Reimbursement for professional development expenses.