SEO Specialist, Website Optimization, Technical, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the website's technical health, which encompasses crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.

• Enhance the site for AI search and generative engine optimization, ensuring that Improvado is clear, citable, and recommended in platforms like ChatGPT, Perplexity, Google AI Overviews, and similar engines.

• Track visibility in both traditional and AI search, converting insights into prioritized corrective actions.

• Elevate page performance, user experience, templates, and critical conversion pathways such as demo requests, sign-ups, and high-intent pages.

• Organize and execute A/B tests, modifications to templates and layouts, and messaging experiments; assess the impact on conversions and the sales pipeline.

• Collaborate with engineering, design teams, and external contractors to implement enhancements in the CMS, CDN, caching, tracking, and overall website infrastructure.

• Develop and maintain dashboards that link organic and on-site behavior to leads, sales pipeline, and revenue.

• Ensure the quality of tracking, including events, attribution, and data accuracy across GA4, Search Console, and related tools.

• Analyze data to uncover growth opportunities and present findings in a format ready for decision-making.

• Leverage search demand, AI visibility, and on-site behavior data to inform positioning, messaging, and landing page strategies.

• Collaborate with stakeholders to ensure that website content meets the needs of the Ideal Customer Profile (ICP) and effectively communicates product value propositions.

⛳️ Requirements

• A minimum of 3 years in SEO and/or website optimization, demonstrating measurable results in organic growth or conversion.

• Strong technical SEO expertise and a comprehensive understanding of website construction, serving, and rendering processes.

• Willingness and ability to operate in the Eastern Time (EST) zone, with working hours aligned with the US East Coast schedule.

• Practical experience with GEO or AI search optimization, or a clear and demonstrable history of working in this area.

• Extensive analytics experience with GA4, Google Search Console, and business intelligence or dashboard tools such as Looker Studio or Superset.

• Capability to generate reports and derive conclusions from data.

• Proficiency with SEO tools such as Ahrefs, Semrush, Screaming Frog, or their equivalents.

• Ability to collaborate effectively with developers, designers, and marketers in a distributed team environment.

• Background in B2B SaaS or marketing technology (preferred).

• Familiarity with Webflow or similar CMS, along with basic HTML/CSS and JavaScript knowledge (preferred).

• SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows (preferred).

• Experience with Conversion Rate Optimization (CRO) and experimentation platforms (preferred).

• Exposure to product marketing, positioning, or messaging (preferred).

• Fluent in English, with strong speaking, writing, and reading skills.

• Prepared to work across both EST and PST time zones.

🏝️ Benefits

• Remote-first work environment.

• 20 working days of paid time off (PTO) annually.

• Observance of US holidays along with additional days off.

• Professional development reimbursement.