SEO & Website Optimization Specialist – SEO, GEO, Technical, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the technical performance of the website, focusing on crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.

• Enhance the website for AI search and generative engine optimization, ensuring Improvado is clear, citable, and recommended in platforms like ChatGPT, Perplexity, Google AI Overviews, and similar engines.

• Track visibility in both traditional and AI search, converting insights into prioritized improvements.

• Consistently enhance page performance, user experience, templates, and critical conversion pathways such as demo requests, sign-ups, and high-intent pages.

• Design and execute A/B tests, template and layout modifications, and messaging tests; evaluate their impact on conversions and the sales pipeline.

• Collaborate with engineering, design, and external contractors to implement enhancements to the website infrastructure, including CMS, CDN, caching, and tracking.

• Create and maintain dashboards that link organic and on-site behavior to leads, pipeline, and revenue.

• Ensure tracking quality, covering events, attribution, and data accuracy across GA4, Search Console, and associated tools.

• Analyze data to identify growth opportunities and present findings in a clear, actionable format.

• Utilize search demand, AI visibility, and on-site behavior data to inform positioning, messaging, and landing page strategies.

• Collaborate with stakeholders to ensure website content aligns with ICP requirements and product value propositions.

⛳️ Requirements

• Minimum of 3 years in SEO and/or website optimization, demonstrating measurable results in organic growth or conversions.

• Strong technical SEO expertise and comprehension of website architecture, serving, and rendering.

• Willingness to work in the Eastern Time (EST) zone, with hours aligned to the US East Coast.

• Practical experience with GEO or AI search optimization, or a robust, demonstrated history of working in this area.

• Extensive analytics experience with GA4, Google Search Console, and BI or dashboard tools like Looker Studio or Superset.

• Capability to generate reports and derive conclusions from data.

• Proficiency in SEO tools such as Ahrefs, Semrush, Screaming Frog, or their equivalents.

• Ability to collaborate effectively with developers, designers, and marketers within a distributed team.

• Preferred background in B2B SaaS or marketing technology.

• Experience with Webflow or similar CMS, along with basic HTML/CSS and JavaScript knowledge is preferred.

• SQL or advanced spreadsheet capabilities are preferred.

• Familiarity with AI-assisted or automated workflows is preferred.

• Experience with CRO and experimentation platforms is preferred.

• Exposure to product marketing, positioning, or messaging is preferred.

• Fluent in English (speaking, writing, reading).

• Prepared to work in the EST-PST time zone.

🏝️ Benefits

• Remote-first work environment.

• 20 working days of paid time off (PTO) per year.

• Observance of US holidays and additional days off.

• Professional development reimbursement.