Senior Manager, GEO/SEO

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the SEO and GEO strategy and roadmap for all U.S. brands, focusing on revenue impact prioritization.

• Implement technical SEO on the Shopify platform, addressing aspects such as crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and canonicals.

• Transform product data into machine-readable formats and develop agent-ready pages for AI shopping assistants.

• Compose and enhance Product Detail Pages (PDPs), collection pages, landing pages, comparison pages, FAQs, and blog content utilizing AI-assisted production.

• Serve as the primary compliance resource for SEO content using pre-approved claims, escalate any exceptions to the Science & Regulatory team, and contribute to building the claims library.

• Enhance off-site authority through strategies such as syndication, link building, competitor link-gap outreach, and reclaiming unlinked mentions with PR efforts.

• Manage organic and AI visibility reporting, which includes tracking non-brand traffic, rankings, organic first orders and revenue, AI share of voice, and citations.

• Establish targets in collaboration with the Finance team and report findings to leadership.

• Develop AI agents and workflows for research, briefs, production, and audits.

• Collaborate with Ecom, CRO, Copy, Creative, PR, Paid Search, and Retail teams to deliver results.

⛳️ Requirements

• 6-8+ years of practical SEO experience.

• Demonstrated GEO/AEO success, with quantifiable improvements in brand visibility in AI responses.

• Strong expertise in traditional SEO and AI search methodologies.

• Proficiency in tools such as Semrush, Google Search Console, GA4, a site crawler, AthenaHQ, and Profound.

• Extensive Shopify knowledge, including understanding theme/Liquid basics, apps, faceted navigation, duplicate content, JS rendering, and structured data implementation and validation.

• Experience using Claude Code or similar platforms to develop AI agents and workflows.

• Excellent writing and editing skills, effectively balancing search intent, conversion rates, and brand voice.

• Bonus: Experience in Direct-to-Consumer (DTC) environments and familiarity with regulated categories such as supplements, food, health, or beauty.

🏝️ Benefits

• Bonus

• Comprehensive benefits package for employees and their families.

• Generous paid time off (PTO).

• Complimentary Grüns products.

• Additional health and well-being benefits.

• Opportunities for career advancement.

• Biannual company retreats.

• Fully remote work flexibility.