SEO Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop personalized strategies for clients and implement best practices to achieve NSMs.

• Leverage client marketing objectives, campaigns, and historical performance to refine strategies throughout the client lifecycle.

• Collaborate with the Associate Director to resolve obstacles impacting strategy and goal achievement.

• Create creative briefs and engaging content campaigns informed by competitor and audience insights.

• Utilize LTV:CAC modeling, customer generation, SERP share analysis, and content production methodologies.

• Establish client objectives using Google Analytics, CRM data, SEMRush reports, and Ahrefs analytics.

• Secure approval from the Associate Director prior to presenting goals to clients.

• Oversee the execution of strategies and clarify task ownership among Directive and client teams.

• Assign and monitor tasks in Asana, coordinating with Specialists, clients, and Project Managers.

• Partner with content writers and designers to ensure timely delivery of high-quality content campaigns.

• Act as the primary liaison between clients and internal teams.

• Foster client relationships and proactively communicate timelines, progress, challenges, growth prospects, and account updates.

• Utilize Slack for communication in between bi-weekly meetings and regularly send deliverables.

• Provide updates on client strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations.

• Identify opportunities for service-line expansion, increased budgets, upselling, cross-selling, and generating referrals.

⛳️ Requirements

• Demonstrated experience in implementing SEO principles and content strategies, encompassing keyword research, on-page optimization, and link building.

• Proficient in analyzing website traffic and SEO metrics with tools like Google Analytics.

• Excellent client-facing communication abilities and capacity to manage stakeholder relationships.

• Knowledge of Google Search Console, Google Analytics, SEMRush, Ahrefs, and crawling tools such as Screaming Frog.

• Strong organizational, project management, and time management capabilities.

• Agency experience is essential.

• Experience in B2B tech and/or SaaS is required.

• Eager to stay informed about industry trends, including how AI and automation can enhance marketing and operational efficiencies.

• Must be a permanent resident of Canada with valid work authorization.

• Competent in operating a laptop, software platforms, and office productivity tools.

• Reliable internet access and a professional background are necessary.

• Ability to remain stationary for long durations and effectively observe and interpret written and verbal communication.

🏝️ Benefits

• Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family.

• 100% employer-paid plan for you and 50% employer contribution for dependents.

• Access to certified therapists via Spring Health.

• Membership to Headspace.

• Participation in Gympass.

• Unlimited paid time off (minimum of 2 weeks).

• Paid company holidays.

• Day off for your birthday.

• End of Year Recharge, with the office closed from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure, with increasing total amounts over time.

• Annual anniversary trip with colleagues and executive leadership.

• Opportunity for remote work from a home office.

• Choice of PC or Mac provided.

• Competitive living wage at Directive.