SEO Specialist, Data Analysis

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Conduct comprehensive Data Dive analyses to uncover indexing deficiencies, low-performing keywords, and conversion rate optimization opportunities.

• Develop keyword hierarchies at the category level, ranked by relevance, search volume, and potential for conversion.

• Monitor organic rankings, indexing status, click-through rates, and conversion rate trends for key ASINs.

• Adjust keyword strategies based on performance indicators and search term reports.

• Convert keyword and indexing insights into prioritized keyword sets and content frameworks for the copywriter.

• Ensure that keyword placement recommendations enhance both organic rankings and paid performance.

• Collaborate with PPC teams every 2 to 3 weeks to evaluate performance metrics and synchronize keyword updates.

• Work alongside copywriters, design, and brand teams to ensure alignment between listing content and keyword strategies.

• Organize the catalog structure, manage parent/child variations, and perform compliance checks prior to launch.

• Facilitate product launches with a pre-defined keyword strategy and backend keyword sets.

• Implement optimization rollouts at 30, 60, and 90-day intervals for priority ASINs.

• Optionally draft and revise titles and item highlights for the relaunch of legacy products.

• Maintain a Content Tracker for optimized ASINs, outstanding updates, and performance triggers.

• Execute monthly optimization cycles linked to PPC signals and category significance.

• Ensure compliance with both brand and Amazon category standards, particularly in baby products.

⛳️ Requirements

• Proficiency in Data Dive is essential; extensive hands-on experience is a must.

• Data Dive certification is highly advantageous.

• In-depth, current understanding of Amazon SEO principles, including indexing logic, keyword prioritization, relevancy, and character limits.

• Strong analytical skills; capability to interpret CTR, CVR, ranking, and indexing trends and translate them into actionable strategies.

• A skill balance of approximately 60–70% technical/analytical and 30–40% copywriting.

• Ability to work independently once acclimated.

• Experience in managing extensive catalogs with multiple SKUs and ongoing product launches.

• Prior experience in baby products or regulated consumer categories is strongly preferred.

• Highly organized, structured, and driven by deadlines.

• Inquisitive and self-motivated.

• Able to make progress autonomously without close supervision.

• Excellent communication skills, particularly in conveying technical insights to non-technical colleagues.

• Reliable home office setup and stable internet connection.

🏝️ Benefits

• Valued autonomy.

• Comprehensive training provided.

• Strategic ownership of keyword research and category-level SEO performance.

• Opportunities for cross-functional collaboration with PPC, brand, and creative teams.

• Chance to develop scalable systems and templates.

• Dynamic work environment where performance and ideas are prioritized.

• Opportunities for growth, innovation, and impactful contributions.

• Assessment process typically lasts less than 45 minutes.

• Ability to schedule a first interview upon selection.