SEO & Email/SMS Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and enhance the SEO and AIO visibility for a cannabis contract manufacturer located in California.

• Construct around two new SEO pages each week utilizing existing service-by-location frameworks across seven primary services and locations in California.

• Formulate strategies for backlinks and target keywords that extend beyond core terms.

• Create and dispatch weekly email marketing campaigns.

• Monitor engagement rates for emails and test to refine campaigns for better performance.

• Design brand-awareness campaigns aimed at encouraging prospects to schedule calls with the production team.

• Initiate approximately one SMS campaign each week, focusing on referral-oriented strategies.

• Continuously conduct A/B testing on subject lines, content, and sending times.

• Track and analyze open rates, click rates, and overall effectiveness of campaigns.

• Propose enhancements based on campaign analytics.

• Operate independently with minimal supervision.

• Actively recommend innovative ideas for SEO, email, and SMS marketing initiatives.

⛳️ Requirements

• Demonstrated expertise in SEO, email marketing, and SMS marketing, with the capability to contribute immediately without a learning curve.

• Proven ability to enhance and sustain SEO and AIO visibility for a California-based cannabis contract manufacturer.

• Competence in developing new SEO pages weekly using existing service-by-location structures across seven core services and California locations.

• Ability to create SEO strategies, backlink approaches, and keyword targeting that extend beyond standard terms.

• Skilled in building and executing weekly email campaigns, tracking engagement, and optimizing campaigns based on results.

• Proficient in crafting brand-awareness campaigns that incentivize prospects to book calls with the production team.

• Capability to launch approximately one SMS campaign per week.

• Experience with ongoing A/B testing related to subject lines, content, and sending times.

• Proficient in tracking and reporting open rates, click rates, and overall campaign performance, with the ability to recommend data-driven improvements.

• Ability to work autonomously with minimal oversight and proactively suggest creative ideas.

• Strong skills in email design, with experience in creating visually appealing campaigns.

• Familiarity with designing images and graphics using Canva.

• Experience in managing campaigns from concept through to launch, including writing and content creation.

• A leadership mindset with a comfort level in owning the marketing function as a strategic collaborator.

• Background in the cannabis industry, co-packing, or contract manufacturing is advantageous.

• Experience with link building and appropriate SEO sourcing practices.

• Background in B2B marketing focused on securing calls rather than direct product sales.

• Highly responsive and communicative.

• Independent, creative problem solver with a strategic outlook.

• Data-driven approach with proactive A/B testing and regular reporting on outcomes.

• Experience with Klaviyo.

• Familiarity with SMS platforms such as TextUs or SimpleTexting.

• Proficient in using Canva.

• Experience with Google Docs.

• Familiarity with SEO and webpage construction.

• Resume must conform to the Coconut VA Profile Template and be submitted in English.

• CEFR English proficiency level required as specified in the application form.

• A 1-minute introduction video, preferably created using Loom, must be provided with a functional link.

• Availability for part-time work at 20 hours per week is required.

• Must be able to work during Pacific Time hours.

🏝️ Benefits

• Competitive Salary.

• 13th Month Pay.

• Paid Time Off: 12 days of PTO.

• 12 paid US holidays.

• Maternity & Paternity Leave.

• Comprehensive Healthcare.

• Life Insurance.

• Mental Health Support, including consultations and wellness resources.

• Milestone Gifts & Birthday Treats.

• Team Experiences, including island retreats, virtual town halls, and regional meetups.

• Supportive professional network for learning, growth, and connection.