SEO Backlink Specialist

This is a fully remote position, open to applicants in Philippines, +6 more countries.

📋 Description

• Take complete responsibility for link-building initiatives across around 50 SEO client accounts.

• Implement focused backlink strategies tailored to each client's SEO objectives, target demographics, services, and potential opportunities.

• Conduct backlink gap analyses in comparison to local or industry competitors.

• Recognize and assess high-value, achievable link prospects.

• Evaluate clients’ backlink profiles for strengths, weaknesses, and potential opportunities.

• Collaborate with the SEO team to pinpoint priority pages that require enhanced authority.

• Develop plans for target pages and provide recommendations for natural anchor text.

• Identify opportunities based on industry, location, partnerships, and existing relationships.

• Create and maintain prioritized prospect lists for each client.

• Formulate monthly link-acquisition strategies aligned with client needs and budgets.

• Research credible and relevant websites, organizations, and businesses for backlink opportunities.

• Compose personalized outreach emails and engage with website owners, businesses, and organizations.

• Oversee follow-ups, relationship development, and placement coordination.

• Submit clients to appropriate directories, associations, and industry listings.

• Secure quality backlinks and ensure that placements are accurate and live.

• Coordinate backlink initiatives with priority pages and newly published content.

• Identify partnership, sponsorship, and other relevant placement opportunities.

• Communicate progress, challenges, and opportunities to internal team members.

• Execute monthly campaigns across approximately 50 SEO accounts.

• Maintain prospect lists, outreach timelines, and precise campaign records.

• Monitor referring domains, anchor text, target pages, link quality, referral traffic, and ranking shifts.

• Keep an eye on backlinks for any changes or removals.

• Adhere to white-hat SEO practices and steer clear of spammy or manipulative methods.

• Enhance and refine link-building workflows, documentation, and tracking systems.

• Identify improvements in processes to boost campaign efficiency.

⛳️ Requirements

• 3+ years of experience in SEO link building, off-page SEO, or digital PR.

• Demonstrated ability to research, assess, and secure high-quality backlinks.

• Strong grasp of SEO, competitor backlink analysis, and link acquisition strategies.

• Experience with outreach, relationship building, and local SEO.

• Proficiency in Ahrefs, Semrush, or similar SEO tools.

• Exceptional research, organizational, and written communication skills.

• Familiarity with Google Sheets, Excel, and project management tools.

• Capability to independently manage multiple client campaigns and deadlines.

• Previous experience at an SEO or digital marketing agency is preferred.

• Experience in building links for local service-based businesses is preferred.

• Familiarity with digital PR, editorial outreach, and relationship-based link acquisition is preferred.

• Experience in securing links through trade associations, suppliers, business partnerships, and local organizations is preferred.

• Knowledge of Google Search Console and Google Analytics is preferred.

• Experience in enhancing SEO workflows, processes, and automations is preferred.

• Must agree to Lago’s Confidentiality and Non-Circumvention Agreement.

🏝️ Benefits

• Remote Work: Enjoy the flexibility to work from anywhere—our team is global, and we prioritize work-life balance.

• Growth Opportunities: As an integral member, you’ll have the opportunity to shape your role and advance with us.

• Innovative Culture: Become part of a team that is dedicated to utilizing data to tackle challenges and drive success in a rapidly changing market.

• Lago’s Confidentiality and Non-Circumvention Agreement ensures a respectful and professional recruitment process.