SEO Backlink Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement targeted link-building strategies for around 50 SEO client accounts.

• Conduct backlink gap analyses against local or industry competitors.

• Identify achievable, high-value backlink opportunities and assess current backlink profiles.

• Collaborate with the SEO team to pinpoint priority pages and formulate target-page strategies.

• Suggest natural, relevant anchor text.

• Research and maintain prioritized prospect lists for each client.

• Develop monthly link-acquisition plans tailored to client needs and budgets.

• Compose personalized outreach emails and engage with website owners, businesses, and organizations.

• Oversee follow-ups, relationship management, and placement coordination.

• Submit clients to pertinent directories, associations, and industry listings.

• Acquire, verify, and monitor quality backlinks and placements.

• Align backlink efforts with priority pages and newly published content.

• Identify partnership, sponsorship, and other relevant placement opportunities.

• Communicate progress, challenges, and opportunities to internal team members.

• Maintain detailed records of prospects, outreach, follow-ups, acquired backlinks, referring domains, anchor text, target pages, and link quality.

• Report on campaign progress, growth in referring domains, referral traffic, and changes in rankings.

• Adhere to white-hat SEO practices and steer clear of spammy or manipulative tactics.

• Enhance link-building workflows, documentation, tracking systems, and campaign effectiveness.

• Independently manage organized campaigns, timelines, deadlines, and client-specific acquisition objectives.

⛳️ Requirements

• Over 3 years of experience in SEO link building, off-page SEO, or digital PR.

• Demonstrated ability to research, assess, and secure high-quality backlinks.

• Strong comprehension of SEO, competitor backlink analysis, and link acquisition methods.

• Experience in outreach, relationship building, and local SEO.

• Proficient with Ahrefs, Semrush, or similar SEO tools.

• Excellent research, organizational, and written communication abilities.

• Familiarity with Google Sheets, Excel, and project management tools.

• Capability to independently manage multiple client campaigns and meet deadlines.

• Previous experience at an SEO or digital marketing agency is preferred.

• Experience in building links for local service-oriented businesses is preferred.

• Knowledge of digital PR, editorial outreach, and relationship-based link acquisition is preferred.

• Experience in securing links through trade associations, suppliers, business partnerships, and local organizations is preferred.

• Understanding of Google Search Console and Google Analytics is preferred.

• Experience in optimizing SEO workflows, processes, and automations is preferred.

• Must be available to work from 9:00 AM to 5:00 PM Mountain Standard Time.

🏝️ Benefits

• Remote Work: Work from any location—our team is global, and we prioritize work-life balance.

• Growth Opportunities: As an essential team member, you’ll have the opportunity to shape your role and grow with the organization.

• Innovative Culture: Be part of a team that is dedicated to utilizing data to tackle challenges and achieve success in a rapidly changing market.

• Candidates must agree to Lago’s Confidentiality and Non-Circumvention Agreement as part of the recruitment process.