Senior Web Analyst

This is a fully remote position, open to applicants in Alabama, +39 more locations.

📋 Description

• Take charge of analytics for a designated group of Cro Metrics clients, encompassing measurement, data infrastructure, attribution, and ROI models.

• Establish the analytics roadmap for each client and ensure data integrity related to tests, campaigns, and recommendations.

• Collaborate with strategists and subject matter experts in CRO, Lifecycle, and Paid Media domains.

• Deliver analysis and recommendations to client contacts and senior executives.

• Convert findings into actionable plans for clients, including ROI models.

• Construct and visualize intricate attribution models or configure third-party tools, followed by testing and refinement.

• Design and implement advanced JavaScript integrations or partner with data engineers to execute them.

• Address complex data parity issues and outline solutions.

• Suggest platforms and tools for resolving client analytics and infrastructure challenges.

• Utilize SQL, Python, and R to merge data sources and create advanced reporting and visualizations.

• Identify risks and opportunities for account and delivery teams and disseminate insights across accounts.

• Develop and present the analytics sections of quarterly client status reviews.

• Assist sales and account teams with analytics opportunities.

• Create AI tools, skills, and prompts to enhance analytics workflows and facilitate team reuse.

• Delegate tasks to team members and nearshore contractors, reviewing their work for quality.

⛳️ Requirements

• Must be located in the United States.

• Over 5 years of experience in web or marketing analytics, preferably across multiple clients or within an agency setting.

• Extensive knowledge of attribution modeling, measurement, and data infrastructure, including event and conversion tracking along with integrations with ad platforms, CRMs, and data warehouses.

• Proficient in SQL and relational databases, as well as Python and R, with a familiarity of JavaScript for tracking and integrations.

• Daily hands-on experience with AI tools like ChatGPT, Claude, or Copilot.

• Experience in presenting analysis to senior client stakeholders and transforming it into actionable plans.

• Proven ability to build ROI models that stakeholders can comprehend and act upon.

• Familiarity with supporting CRO/experimentation, lifecycle, or paid media initiatives.

• Comfortable with delegating and overseeing work performed by others.

• Demonstrates high ownership, high standards, and a low ego.

• Capable of explaining complex data in straightforward language, with practical examples.

• Proactive in identifying and communicating risks and opportunities before being prompted.

• Builds client trust through accuracy and clarity.

• Inquisitive about understanding the reasons behind data trends.

• Thrives in a small firm environment where all members, including leaders, contribute meaningfully.

• Open to innovative working methods instead of relying on established practices from previous roles.

🏝️ Benefits

• This position may qualify for benefits, which will be discussed during the interview process.

• Opportunity for fully remote work.

• Possible occasional travel to client sites.