Senior User Acquisition Manager – TikTok, Meta, Snapchat

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of traffic acquisition on TikTok, Meta, and Snapchat, overseeing everything from hypothesis testing to scaling efforts.

• Expand the Social strategy in alignment with established KPIs (Spend/CPA/ROI/ROAS).

• Develop and implement a testing roadmap that encompasses creatives, audiences, placements, and bidding strategies to enhance performance.

• Construct A/B test frameworks and scaling criteria for campaigns, while monitoring CPA and ROI on a daily basis.

• Collaborate closely with Creative and PMM teams to create and validate new hypotheses tailored to the specific needs of each channel.

• Analyze and optimize campaigns based on data insights using AppsFlyer and Tableau, pinpointing growth opportunities and potential risks.

• Work directly with TikTok, Meta, and Snapchat network partners to test new features, participate in beta programs, and manage communication related to moderation.

• Aim to increase spending by 2–3x within a period of 3–6 months while achieving target CPA and ROAS.

⛳️ Requirements

• Minimum of 3 years of experience in performance marketing for mobile applications (experience with video streaming, live, or social apps is an advantage).

• Practical experience in purchasing traffic through TikTok Ads, Meta Ads, and Snapchat Ads, from campaign initiation to scaling.

• Proven track record of managing budgets exceeding $300K per month across Social channels.

• In-depth knowledge of auction mechanics, bidding strategies, optimization events, and the algorithms that drive TikTok, Meta, and Snap.

• Strong understanding of unit economics, cohort analysis, and key performance indicators (CPA, ROAS, LTV, Retention).

• Experience with Mobile Measurement Partners (MMPs) and attribution (AppsFlyer/Adjust), with a solid grasp of attribution logic.

• Familiarity with Business Intelligence tools (Tableau, AppsFlyer) for data-driven analysis and decision-making.

• Upper-Intermediate (B2) English proficiency or above.

🏝️ Benefits

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events.

• Full coverage of medical insurance.

• Reimbursement for sports and equipment expenses.

• Team-building events, corporate gifts, and stylish merchandise.

• Financial and legal assistance.

• Maternity Recovery Support Allowance.

• Position retention and support for individuals who enlist in the Armed Forces of Ukraine.

• Opportunities to engage in social initiatives that support Ukraine.

• Flexible work arrangements from the Kyiv hub or remotely.

• Provision of modern equipment or depreciation for personal tools.

• Collaborate with a highly skilled team of Middle & Senior professionals, sharing practical experiences and expertise in the social networking domain.

• Performance-oriented reviews and Individual Development Plans (IDPs).

• Reimbursement for professional development courses and English language classes.

• Access to a corporate library, participation in a book club, and knowledge-sharing events.