Senior User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Initiate and expand Google Ads Display (GDN, Demand Gen; excluding Search), AppLovin, and native advertising platforms such as Taboola, Outbrain, and MGID.

• Assess unit economics across various acquisition channels and enhance performance through innovative creatives, funnels, and geographic expansion.

• Develop campaign analytics to monitor performance metrics and uncover growth prospects.

• Leverage data to determine what to scale, adjust, or discontinue.

• Enhance campaign automation across different channels.

• Utilize AI tools to optimize workflows.

• Collaborate with creative teams and Product Marketing Managers on audience insights, messaging strategies, creative briefs, and ensuring funnel consistency.

• Link acquisition performance to Customer Acquisition Cost (CAC), Return on Marketing Investment (ROMI), Lifetime Value (LTV), retention rates, and payback periods.

• Manage display, native, and programmatic acquisition processes from start to finish.

• Contribute to the growth of an AI-focused subscription product tailored for women aged 40–60.

⛳️ Requirements

• Minimum of 3 years of practical experience in user acquisition.

• Ability to independently oversee campaign structure, budgets, bidding strategies (tCPA/tROAS, value-based), placements, and testing methodologies.

• Direct responsibility for managing over $1M in monthly advertising expenditures.

• Experience with user acquisition for web subscription products (web-to-web).

• Practical knowledge of Google Ads Display (excluding Search) and/or programmatic and native networks like AppLovin, Taboola, Outbrain, or MGID.

• Demonstrated success in launching acquisition channels from the ground up.

• Strong grasp of campaign analytics, attribution models, cohort analysis, LTV, and payback periods.

• Experience with web-to-app or mobile applications is advantageous.

🏝️ Benefits

• Complete autonomy over strategy, execution, and budget allocation.

• Unrestricted marketing expenditure based on profitable Return on Advertising Spend (ROAS).

• Coverage for coworking membership.

• 20 days of fully paid annual leave.

• Paid sick leave.

• Dedicated budget for professional development courses, international conferences, specialized workshops, and advanced language training.

• Comprehensive medical insurance package.

• Access to corporate medical consultants.

• Remote-first culture and workspace.

• Flexibility to work from anywhere globally.

• An AI-first, technology-driven work environment.