Senior Strategy & Programs Manager – Hyperlocal Playbook Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Define and uphold the market archetype framework for T-Mobile Fiber.

• Develop and continually enhance effective strategies for each market archetype.

• Establish success criteria, including penetration velocity, conversion rates, and cost-per-acquisition benchmarks.

• Set criteria for market classification and reclassification.

• Manage and keep the T-Mobile Fiber Hyperlocal Playbook as a dynamic source of truth.

• Create field-ready standards and provide tactic-level guidance.

• Set a consistent schedule for playbook updates utilizing performance data, feedback from the field, and competitive insights.

• Collaborate with analysts to establish a solid analytical base for playbook recommendations.

• Design learning questions aimed at understanding the causal factors affecting market performance.

• Create feedback mechanisms between field execution and playbook updates.

• Convert analytical insights into straightforward playbook revisions.

• Empower field teams through training, planning assistance, and direct involvement.

• Review local strategies to ensure alignment with playbook guidance.

• Examine deviations from recommended strategies and identify gaps in the playbook or field execution.

• Act as the subject matter expert on hyperlocal strategy in cross-functional discussions.

• Travel occasionally to markets for field observation and to national team sites for cross-functional planning.

⛳️ Requirements

• Bachelor's degree and 7 years of relevant work experience, or a combination of education and experience considered equivalent.

• Over 6 years of experience in marketing strategy, field marketing, or Go-To-Market (GTM) strategy.

• Proven experience in developing frameworks that link market conditions to tactical recommendations.

• Strong analytical mindset with the ability to collaborate with analysts and translate quantitative results into strategic actions.

• Capability to construct structured frameworks and playbooks utilized by field or sales teams.

• Experience in a distributed field environment.

• Excellent written communication skills.

• Experience in telecommunications, broadband, or a consumer business where local market conditions dictate varied strategies is preferred.

• Background in market segmentation, audience strategy, or competitive intelligence is preferred.

• Familiarity with hyperlocal marketing tactics is preferred.

• Experience in building or maintaining a dynamic playbook or knowledge management system is preferred.

• Must be at least 18 years of age.

• Legally authorized to work in the United States.

🏝️ Benefits

• Annual stock grant.

• Employee stock purchase plan.

• 401(k).

• Free, year-round financial coaching.

• Medical, dental, and vision insurance.

• Flexible spending account.

• Paid time off.

• Up to 12 paid holidays.

• Paid parental and family leave.

• Family building benefits.

• Back-up care.

• Enhanced family support.

• Childcare subsidy.

• Tuition assistance.

• College coaching.

• Short- and long-term disability coverage.

• Voluntary accidental death and dismemberment (AD&D) coverage.

• Voluntary accident insurance.

• Voluntary life insurance.

• Voluntary disability insurance.

• Voluntary long-term care insurance.

• Discounts on mobile services and home internet.

• Pet insurance.

• Commuter and transit programs.

• Opportunities for career growth and development.