Senior Strategy Consultant

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Assist clients and technical teams in strategizing and designing campaigns and customer journeys, incorporating a marketing and business strategy viewpoint.

• Collaborate with clients and technical teams on CRM and Marketing Automation initiatives, emphasizing strategy and performance outcomes.

• Conduct research on benchmarks, facilitate brainstorming sessions, and create concepts and narratives for campaigns and customer journeys.

• Develop campaign and customer journey strategies in Miro, detailing flows, documentation, primary objectives, and audience segmentation.

• Draft briefs for creative teams and evaluate copy, layouts, and other campaign materials to ensure they align with the strategic vision.

• Examine the effectiveness and best practices of ongoing customer journeys, providing insights and suggesting optimizations, A/B testing, and subsequent actions.

• Lead discovery, consulting, and brainstorming sessions with clients to grasp their objectives, business requirements, user behavior, and lifecycle.

• Aid in the creation, planning, and prioritization of project roadmaps.

• Assist clients and development teams throughout implementation phases, ensuring that strategic and performance goals are achieved.

• Help create and update workflows, documentation, briefing templates, sales presentations, and other materials related to CRM Strategy projects.

• Mentor and support the onboarding of interns, trainees, and junior strategy analysts.

• Assist management teams with sales and partnership initiatives, contributing strategic insights for case studies and presentations.

⛳️ Requirements

• Bachelor’s or graduate degree, ideally in Marketing, Communications, Business Administration, Design, or a related discipline; or 6+ years of experience in marketing roles.

• Over 6 years of experience in marketing, planning, and/or strategy projects.

• More than 4 years of experience in CRM Marketing projects, which includes automation and/or one-off campaigns.

• Familiarity with Salesforce Marketing Cloud or similar automation platforms.

• Experience with email, SMS, push notifications, and/or WhatsApp communication.

• Exceptional verbal and written communication abilities.

• Comprehensive business and marketing perspective, complemented by strong listening skills.

• Capability to discern implicit needs in meetings, identify key client pain points and actual requirements, and propose tangible strategies to address them.

• Proficient in English at an advanced level.

• Intermediate to advanced proficiency in Spanish (considered a plus).

• Experience in monitoring and analyzing data from Google Analytics, Datorama dashboards, Power BI, or Data Studio, and creating presentation slides for reporting (a plus).

• Knowledge of and/or experience with various digital marketing domains and channels (a plus).

• Understanding of and/or experience in configuring and implementing CRM or Inbound Marketing campaigns, HTML, basic SQL, or any other technical aspect of the automation process (a plus).

• Experience working on digital projects for large organizations in collaboration with agencies or consultancies (a plus).

🏝️ Benefits

• Flexibility in work arrangements, including remote and hybrid options (depending on the country).

• Opportunities for career development with international mobility and professional development programs.

• Access to learning and development resources, featuring cutting-edge tools, training, and industry experts.

• Competitive compensation package.