Head of Strategy – Planning

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Lead investigations into client businesses, ideal customer profiles, purchasing committees, competitors, and industry dynamics.

• Integrate insights from customer interviews, market research, search behavior, and campaign data into strategic recommendations.

• Chart B2B purchasing journeys, decision-making points, obstacles, and potential opportunities.

• Direct comprehensive strategic planning for Performance Marketing initiatives.

• Establish audience definitions, positioning, messaging priorities, channel responsibilities, and sequencing.

• Oversee paid search, paid social, display, video, performance creative, landing pages, and analytics.

• Implement DiscoverabilityOS™ principles in targeting, messaging, and conversion experiences.

• Compose strategic and creative briefs.

• Collaborate with design, copywriting, paid media, landing page, analytics, client success, and channel teams.

• Conduct planning workshops and ensure stakeholder alignment.

• Assess concepts and strategies against strategic briefs.

• Own the strategic planning direction for designated engagements.

• Present research findings, recommendations, and integrated plans to clients and senior stakeholders.

• Develop strategic narratives for pitches and opportunities for account expansion.

• Translate business objectives into measurement frameworks and key learning priorities.

• Analyze performance metrics across engagement, conversion, lead quality, pipeline, and revenue.

• Create test-and-learn plans and suggest data-driven adjustments.

• Take budgets, scope, and delivery constraints into account.

• Utilize AI and research tools for insightful synthesis and competitive analysis while safeguarding confidential information.

• Set planning standards and mentor colleagues.

• Cultivate relationships, comprehend assigned clients and audiences, and enhance research, channel alignment, and conversion pathways.

⛳️ Requirements

• Significant experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-oriented business.

• Proven track record of managing complex client strategies.

• Portfolio showcasing strategic leadership, audience insights, performance marketing briefs, coordinated channel plans, and measurable business results.

• Experience in B2B performance marketing, intricate buying journeys, paid media, performance creative, and conversion strategies.

• Capability to independently lead planning engagements and advise senior client stakeholders.

• Ability to mentor colleagues while actively engaging in research and briefing.

• Strong comprehension of brand, demand generation, and customer experience's role in driving business growth.

• Skill to align marketing recommendations with commercial priorities, budgets, and practical execution plans.

• Proficiency in interpreting both quantitative and qualitative data while differentiating between meaningful signals and vanity metrics.

• Practical familiarity with research, audience intelligence, analytics, and planning tools.

• Competence in using AI ethically for research and synthesis, with independent judgment and source verification.

• Comfort in interpreting campaign reports and collaborating with analytics specialists on measurement and learning strategies.

• Strong storytelling, facilitation, organizational, and prioritization abilities.

• Capability to manage multiple planning workflows in a fast-paced environment.

• Current work authorization and permanent residency in the applicable country for global locations.

• Must be able to operate a laptop, software platforms, and productivity tools.

• Must be able to remain stationary for extended periods and interpret written and verbal communication.

• Must have reliable internet access and a professional background.

• US work eligibility without sponsorship and current US residence (application prerequisites).

🏝️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.

• 100% employer-paid insurance plan for you and 50% employer contribution for dependents (US, CAD, MX).

• Access to certified therapists through Spring Health.

• Headspace membership.

• Physical therapy services through Omada.

• Thousands of Aaptiv virtual workouts available.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited PTO (minimum of 2 weeks).

• Paid Company Holidays.

• Birthday off.

• End of Year Recharge (Closed from December 24 to January 1).

• Paid Parental Leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure, increasing in total amount over time.

• Annual company-wide retreat.

• 100% virtual work from home office.

• Potential eligibility for bonuses.