Senior Content Strategy Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee the enterprise content strategy and planning throughout the Robert Half practice groups.

• Convert customer requirements, business goals, and insights into quantifiable content roadmaps.

• Foster content innovation by experimenting with new programs, formats, and experiences.

• Create ongoing editorial franchises and signature formats, such as podcasts, newsletters, and local market articles.

• Set up governance, editorial frameworks, templates, and lifecycle standards.

• Establish performance goals and measurement frameworks utilizing customer, search, audience, and business data.

• Collaborate with Corporate Communications, Marketing, and field leadership to collect insights and inform strategy.

• Lead the development of thought leadership and audience-centric content portfolios.

• Guide the creation of research reports, articles, presentations, infographics, videos, podcasts, and other formats.

• Offer strategic direction, editorial guidance, and actionable briefs to writers, contributors, agencies, and cross-functional partners.

• Ensure content accuracy, distinctiveness, audience relevance, AEO optimization, and brand consistency.

• Advocate for the responsible use of AI-enabled tools and workflows with human oversight.

• Develop topics for workplace surveys and incorporate findings and market insights into content strategy.

• Integrate research, market insights, and performance data into executive-ready recommendations.

• Assess labor market trends, audience behavior, workplace dynamics, competitor actions, and search patterns.

• Present strategies, performance insights, recommendations, and roadmaps to leadership.

• Conduct expert interviews and distill complex ideas into clear narratives.

• Formulate distribution, amplification, and repurposing strategies across owned, earned, social, and partner channels.

• Champion the adoption of AEO best practices and collaborate with SEO teams on search and AI visibility.

• Examine search and AI-discovery trends, citation presence, answer accuracy, engagement, and share of voice.

• Develop content strategies that support alliances, bylines, speaking engagements, webinars, and podcasts.

• Ensure that partner content is in line with brand, editorial, and quality standards.

⛳️ Requirements

• A bachelor's degree in English, communications, journalism, marketing, or a related field is preferred.

• 8+ years of experience in communications or marketing.

• Strong skills in content strategy and editorial judgment.

• Capability to transform research and insights into engaging, customer-focused content.

• Excellent organizational skills with the ability to juggle multiple initiatives.

• Strong analytical abilities.

• Possess executive presence.

• Exceptional collaboration and relationship-building skills.

• Ability to work effectively with executives, senior leadership, field staff, and cross-functional partners.

• Skill in navigating competing priorities from various stakeholders to maintain strategic alignment and focus.

• Knowledge of content optimization, SEO, AEO, AI visibility, and performance measurement.

• Advanced proficiency in Microsoft Office and collaborative workflow tools.

• Experience with AI-enabled content platforms and workflow automation tools is a plus.

• Successful completion of a background check is required as a condition of employment.

🏝️ Benefits

• Discretionary annual bonus.

• Group health insurance benefits (medical, vision, dental).

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short-term and long-term disability.

• Paid time off for vacation, personal needs, and sick time.

• Up to 17 days of Choice Time Off (CTO) per calendar year for new hires.

• Up to 11 paid holidays per calendar year.

• 401(k) savings and investment plan or deferred compensation plan (if eligible).

• Employer matches 100% on the first 3% of contributions for eligible employees.

• Reasonable accommodation assistance.