Senior Social Media Strategist

This is a fully remote position, open to applicants in United Kingdom, +5 more countries.

📋 Description

• Take ownership of the social and audience strategy for a renowned beauty brand’s YouTube channel.

• Establish the strategic direction for a rapidly growing global YouTube channel with a focus on a Shorts-first approach.

• Analyze audience behaviors that drive discovery, subscriptions, and purchases.

• Convert cultural and trend signals into consistent content strategies.

• Organize the content calendar around product launches, activations, and significant brand moments.

• Manage the channel growth strategy and formulate clear hypotheses.

• Collaborate with analytics specialists to review performance and adjust strategies based on data insights.

• Develop the creator activation strategy, which includes briefing, selection criteria, performance evaluation, and progression through creator tiers.

• Identify connections among organic content, commerce, and paid amplification.

• Work alongside creative, analytics, community, and account teams.

• Present and advocate for strategic recommendations to senior client stakeholders in media and marketing.

⛳️ Requirements

• Demonstrated success in growing social media channels or accounts, showcasing measurable growth and articulating the strategies and decisions that led to it.

• Extensive agency-side experience in social media strategy for large brands.

• Experience in the beauty sector or a closely related consumer category is highly preferred.

• Comprehensive understanding of YouTube formats, audience behavior, discovery, creator culture, and other key social platforms.

• Ability to evaluate content both strategically and structurally, identify performance drivers, and convert insights into repeatable strategies.

• Strong grasp of internet culture, emerging trends, online communities, creators, and subcultures.

• Experience in developing content and audience strategies for high-volume publishing settings is highly desirable.

• Proficiency in designing and executing creator or influencer activations, preferably across multiple markets, is advantageous.

• Strong analytical skills, including the ability to interpret performance data, challenge assumptions, identify inconsistencies, and formulate testable hypotheses.

• Capability to adjust strategic direction based on performance data and to scale, refine, or discontinue approaches based on empirical evidence.

• Excellent stakeholder management and presentation abilities, with confidence in presenting and defending recommendations to senior client audiences.

• Understanding of social commerce or affiliate mechanics is an added advantage.

• Familiarity with paid social planning and the integration of organic-to-paid amplification is a bonus, but not essential.

• Native-level or professional working proficiency in English.

🏝️ Benefits

• Flexible Engagement Structure: independent service-provider agreement; autonomy in shaping delivery methods; self-organized schedule; compensation agreed upon based on experience, skills, and engagement value.

• Location Freedom: ability to provide services from any suitable location, including a home office or co-working space.

• Global Network and Inspiring Projects: collaborate with an international network across over 85 countries; engage in global projects; exchange knowledge with skilled specialists.

• Smooth Collaboration and Project Support: utilize modern collaboration platforms, clear project coordination, and efficient processes.

• Make a Global Impact: participate in initiatives that influence audiences worldwide and shape digital experiences.