Senior Social Media Manager

This is a fully remote position, open to applicants in Croatia, +5 more countries.

📋 Description

• Take ownership of the complete lifecycle of organic social media initiatives for a variety of clients.

• Create monthly and campaign-focused social strategies aligned with client objectives, target audiences, brand positioning, and performance metrics.

• Develop content calendars that include themes, content pillars, formats, and goals.

• Craft platform-specific hooks, headlines, captions, and calls to action.

• Design static posts, carousels, educational materials, event creatives, and promotional assets.

• Conceptualize and edit short-form videos, including Reels and repurposed long-form content.

• Schedule and publish approved content on Facebook, Instagram, and LinkedIn.

• Onboard new social media clients and accounts, handling profile setups and account transitions.

• Manage client login access, platform permissions, Business Manager access, and user roles.

• Address urgent account issues, including time-sensitive publishing or content removal.

• Analyze monthly performance data and convert it into actionable recommendations.

• Ensure brand consistency, accuracy, and high-quality standards.

• Collaborate with Creative, Paid Media, SEO, Analytics, Project Management, and client-facing teams.

• Establish repeatable social workflows, templates, standards, and best practices.

• Independently oversee assigned accounts from strategy and setup through to publishing and reporting.

• Enhance agency-wide social workflows, creative standards, reporting practices, and scalable processes.

• Report directly to the Creative Director.

⛳️ Requirements

• Over 5 years of professional experience in social media, content marketing, or a related field.

• Proven experience managing multiple brands or client accounts; agency experience is highly preferred.

• Strong capabilities in social strategy and editorial planning.

• Exceptional spoken and written English communication skills.

• Proficient copywriting and editing abilities.

• Solid understanding of visual design principles, including typography, hierarchy, composition, spacing, and image selection.

• Experience with AI-assisted image or video production.

• Practical experience in creating and editing short-form social videos.

• Professional management experience on Facebook, Instagram, and LinkedIn.

• Familiarity with setting up social accounts, managing user permissions, and coordinating client access.

• Experience in analyzing organic social performance and translating findings into actionable recommendations.

• Keen attention to detail and the ability to self-QA work before submission for review.

• Capability to accept constructive feedback, ask pertinent questions, and apply revisions accurately and efficiently.

• Ability to juggle multiple clients, deadlines, and workflows simultaneously.

• Capacity to respond calmly and swiftly to urgent social account requirements.

• Positive, professional communication style and a collaborative mindset.

• Ability to work effectively within a remote team primarily operating on U.S. Central Time.

• Familiarity with Buffer or similar scheduling platforms and Meta Business Suite.

• Experience with Canva; knowledge of Adobe Photoshop and/or Illustrator is a plus.

• Proficiency in short-form video editing tools such as Premiere Pro, CapCut, or Adobe Express.

• Experience with native social analytics and Google Analytics 4 or comparable tools.

• Proficient in Google Sheets and/or Excel as well as ClickUp or similar project management tools.

• Comfortable utilizing AI tools such as ChatGPT, Claude, Gemini, and AI-assisted creative platforms.

• A portfolio showcasing recent contributions to professional social media work is required.

• Bonus points for experience with TikTok, Reddit, X, Figma, After Effects or motion design, and exposure to the healthcare industry.

• Must be available to work until at least 2:00 PM U.S. Central Time each day.

🏝️ Benefits

• Monthly salary between $3,000 and $4,000 USD.

• Full-time employment status.

• Fully remote working environment.

• Unlimited paid time off (PTO).

• Flexibility to work from anywhere, with a schedule that aligns as closely as possible with U.S. Central Time.

• Gross salary; the employee is responsible for tax-related procedures in their country of residence.

• Independent contractor arrangement.

• Full-time primary role with no freelancing or additional jobs.