Senior SEO/GEO Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement SEO strategies aimed at enhancing organic visibility, website efficiency, and attracting qualified traffic.

• Collaborate with development teams to pinpoint issues related to site architecture, crawlability, indexation, redirects, canonicalization, XML sitemaps, robots.txt, JavaScript rendering, duplicate content, and structured data.

• Monitor and enhance Core Web Vitals, page speed, mobile usability, and the overall health of the website.

• Offer recommendations for website architecture, URL strategy, taxonomy, navigation, and internal linking.

• Perform keyword research, analyze search intent, conduct competitive research, and execute SERP analysis.

• Develop SEO briefs and content suggestions for blogs, product pages, landing pages, glossary pages, and other site content.

• Evaluate and optimize existing content to boost relevance, rankings, user experience, and conversion potential.

• Execute or assist with on-page SEO modifications, including title tags, meta descriptions, headings, internal links, image alt text, schema, and content enhancements.

• Discover opportunities across traditional search, AI-driven search, and new search experiences.

• Utilize Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Semrush, Sitebulb, and other SEO tools to uncover opportunities and assess performance.

• Analyze organic search performance, rankings, traffic, conversions, and technical trends.

• Assist with international and multilingual SEO projects, involving hreflang, localized content, regional URL frameworks, and market-specific needs.

• Remain updated on search engine changes, technical SEO advancements, content trends, schema standards, and industry best practices.

⛳️ Requirements

• Over 5 years of experience in SEO, with a solid background in technical SEO.

• In-depth knowledge of crawling, rendering, indexation, canonicalization, redirects, structured data, XML sitemaps, and internal linking.

• Proven experience in crafting SEO content briefs informed by keyword research, search intent, competitive analysis, and business goals.

• Strong analytical abilities and the capacity to leverage data for identifying issues and opportunities.

• Proficiency with tools like Google Search Console, Google Analytics, Semrush, Ahrefs, and Screaming Frog/crawling tools.

• Experience with AI-search/GEO tools or tracking brand visibility in LLM-generated results.

• Exceptional communication skills for engaging with both technical and non-technical teams.

• Ability to function both independently and collaboratively across various teams.

• Comfortable operating in a fast-paced, team-oriented environment.

🏝️ Benefits

• Medical, Dental & Vision (including domestic partnerships).

• Employer Paid Life Insurance & Supplemental life for Employees/Spouses/Children.

• Voluntary Short/Long Term Disability Insurance.

• 401k (Roth/Traditional).

• A generous PTO plan that acknowledges your commitment and seniority (including paid Bereavement/Jury Duty, etc).

• Above-market annual bonuses.