Senior Manager, SEO & Content Strategy

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the SEO strategy for Nielsen.com

• Collaborate with Creative and Content teams to create content that is optimized for user intent and LLM discovery

• Oversee technical SEO initiatives across WordPress VIP and Webflow

• Establish site architecture, schema markup, and performance specifications in coordination with Web Ops and Engineering

• Manage and utilize tools such as BrightEdge, Screaming Frog, and SEMrush

• Collaborate with Paid Media to develop comprehensive SEM strategies

• Integrate SEO efforts with Social and Email marketing channels

• Provide SEO expertise and support to global international teams

• Perform content audits and identify gaps in content strategy

• Educate internal content contributors on tagging, keyword strategies, and AIO best practices

• Propel measurable pipeline growth for Nielsen.com

⛳️ Requirements

• 4–7 years of experience in SEO, content strategy, and digital marketing within the SaaS, data, or technology sectors

• Experience working in a matrixed or agency environment is required

• Extensive knowledge of WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog

• Demonstrated experience in utilizing AI tools in SEO workflows, encompassing prompt engineering, AIO strategy, and automated insights

• Strong foundation in traditional technical SEO, including schema, indexing, and site structure

• Outstanding analytical abilities with a focus on a test-and-learn approach

• Excellent stakeholder management skills

🏝️ Benefits

• Option for remote work

• Commitment to an equal opportunity and inclusive workplace

• A work environment that is free from discrimination and harassment