Organic Growth & Discovery Lead – SEO, AEO

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the strategy and roadmap for organic discovery across search engines and AI response platforms.

• Manage the forecasting, budgeting, and reporting processes for marketing leadership.

• Take charge of the onsite content portfolio, which includes establishing topical authority, structuring content, conducting keyword and prompt research, mapping intent, creating an editorial roadmap, and drafting content briefs.

• Create and refine content to meet publishable quality standards.

• Oversee the refresh, consolidation, and pruning of content.

• Manage offsite content and authority across forums, Reddit, and various third-party platforms.

• Collaborate with marketing partnerships and affiliate teams to secure placements, media coverage, and citations.

• Ensure Dave’s visibility in platforms such as ChatGPT, Claude, Perplexity, Gemini, and AI Overviews.

• Develop metrics for evaluating citations, share of voice, and accuracy.

• Work alongside Product and Martech leaders on technical discoverability projects and tools.

• Create business cases for prioritizing technical and tooling needs.

• Construct reports linking organic and AI-driven traffic to installations, new memberships, and cost efficiency in acquisition.

• Manage trust signals, including E-E-A-T, sourcing, author attribution, and factual accuracy.

• Ensure that organic practices comply with fintech regulatory requirements and brand safety standards.

• Define and measure organic discovery metrics for consumer fintech.

• Collaborate with brand, content, product, martech, analytics, partnerships, and compliance teams.

• Report directly to the Director of User Acquisition.

⛳️ Requirements

• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing.

• A minimum of 2 years of hands-on experience with AEO, GEO, or AI search optimization.

• Proven track record of leading cross-functional initiatives for consumer products/B2C.

• Demonstrated success in transforming organic channels into acquisition paths measured by business results and cost efficiency.

• Experience in building topical authority, aligning content with search and prompt intent, guiding writers through briefs, and making decisions on content consolidation or removal.

• Writing and editing skills sufficient to uphold a publishable quality standard.

• Proven ability to secure offsite placements, coverage, or citations through partnerships, affiliates, or digital PR efforts.

• Current practical experience in enhancing visibility in AI answer engines.

• Technical fluency to interpret site audits and comprehend how structure and performance impact discoverability.

• Ability to effectively communicate technical SEO requirements to Product teams.

• Proficient in extracting and analyzing data using GA4, Search Console, spreadsheets, or SQL.

• Experience in fintech or financial services is advantageous.

• Familiarity with programmatic or templated content at scale is a plus.

• Knowledge of organic strategies for app channels, including App Store Optimization, is a bonus.

• Must have permanent authorization to work in the United States without the need for visa sponsorship.

🏝️ Benefits

• Equity.

• Flexible working hours.

• Virtual-first work culture.

• Home office stipend.

• Premium medical, dental, and vision insurance plans.

• Generous paid parental and caregiver leave.

• 401(k) savings plan with matching contributions.

• Access to financial advisors and financial wellness support.

• Flexible paid time off.

• Generous company holidays, including Juneteenth and Winter Break.

• All-company in-person events held once or twice each year.

• Ongoing virtual events to foster connections with team members and leadership.

• Opportunities for learning and growth from fellow top talent.