Senior SEO, ASO, AI Search Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead the organic growth strategy for various client accounts

• Create and implement SEO, ASO, and AI search initiatives

• Assess and prioritize opportunities based on potential growth, effort, and urgency

• Manage technical SEO tasks from diagnosis to execution and validation

• Enhance crawlability, indexing, rendering, site performance, and structured data

• Safeguard organic visibility during website launches and migrations

• Experiment with new methodologies and utilize outcomes to inform decisions

• Oversee app store optimization for both Apple App Store and Google Play

• Formulate content strategies and briefs that align audience demands, search opportunities, and conversion objectives

• Advise writers and specialists on content quality, on-page SEO, and internal linking

• Cultivate links and brand mentions through editorial outreach, digital PR, and partnerships

• Direct YouTube topics, titles, descriptions, thumbnails, and playlists

• Develop and evaluate AI search strategies while monitoring brand mentions and citations

• Lead client discussions with recommendations, progress reports, and subsequent steps

• Coordinate project delivery with internal experts and client teams

• Evaluate qualified traffic, app installations, engagement levels, and conversions

• Investigate performance shifts and provide explanations

• Utilize AI tools to enhance analyses and workflows, ensuring output accuracy

• Potentially oversee the organic growth business unit

⛳️ Requirements

• Minimum of five years of practical SEO experience

• Proficient technical SEO skills in crawling, indexing, canonicals, redirects, rendering, structured data, and site performance

• Capability to analyze HTML, implement CMS modifications, brief developers, and validate fixes

• Practical ASO experience with both Apple App Store and Google Play

• Hands-on experience evaluating AI search visibility and testing enhancements for content and discoverability

• Proficient in using Google Search Console, GA4, crawling tools, SEO research platforms, and app store analytics

• Experience in developing content strategies and briefs, exercising sound editorial judgment, and guiding specialist contributors

• Familiarity with YouTube optimization and analyzing discovery, click-through, and audience retention metrics

• Confidence in leading client conversations and articulating technical concepts

• Strong ability to manage priorities across accounts and collaborate with a remote team

• Recent examples of personally delivered work, including modifications made, testing methodologies, and outcomes

• Agency experience managing multiple client accounts (preferred)

• Experience with international or multilingual websites and applications, extensive content libraries, ecommerce, or subscription services (preferred)

• Background in securing earned links, guest posts, and content syndication partnerships (preferred)

• Skills in server log analysis, scripting, or workflow automation (preferred)

• Experience in leading a team or business unit while also engaging in hands-on tasks (preferred)

🏝️ Benefits

• Fully remote work environment

• Collaboration with colleagues from Canada, the US, Europe, and Asia

• Inclusive hiring practices

• Accommodations available at any point during the hiring process